Melita Kuburas
Harvey’s flips no-name burger
Targeting young males, a radio and TV buy launching on Monday will promote a ‘Burger with Your Name On It’ contest housed on Facebook.
Quebecor to launch 24-hour news channel
Sun TV News will not broadcast the usual, ‘politically correct’ journalism, Quebecor claims. But is there need for another national news channel? Mindshare’s DaSilva weighs in.
Hotmail rebrands with new domain
A new Canadian domain, Hotmail.ca asks young professionals to ditch their old Rockstar1969 email and upgrade to a more sensible address – before it’s too late.
Hyundai’s soccer media freestyle
A Facebook widget that creates personalized FIFA jerseys catapulted Hyundai’s soc media popularity this weekend. Meanwhile, a Mindshare study shows which countries Canadians are rooting for.
Media industry to grow 5% annually until 2014: PwC
TV advertising will increase in Canada in 2010, but online advertising is set to beat even the US rate of increase, according to a new PricewaterhouseCoopers Global Entertainment and Media Outlook report.
HMV launches Pure rewards
The entertainment retailer is launching a new rewards program with a unique-to-Canada media strategy.
Stanley Cup Finals win four nights with 2.88 million
The Glee finale comes in second place with 1.758 million viewers.
Olay promises youth to bloggers
To prove that Olay Professional Pro-X delivers anti-aging results in 28 days, P&G Canada has chosen 28 women to blog about their experiences – on and off the cream.
Big Voice sings on W Network
Celebrity vocal coach Elaine Overholt works with amateur crooners before they hit the stage in this half-hour series that also features style makeovers and choreography experts.
Gatorade skates into an Ambush
The sports drink is connecting with skateboarders as the sponsor of the Ambush Tour, encouraging participants and spectators to upload skate videos, photos and blogs on a branded microsite.
Roots dresses up with Douglas Coupland
It’s the artist’s first foray into fashion – a new line called Canada Goes Electric will launch on a Roots Facebook pop-up shop, promoted through online media channels to the literary crowd as the retailer attempts to bolster its online marketing and sales.
Ad revenue up for magazines in 2009
Revenue from advertising rose by more than $5 million despite a drop in subscription and newsstand sales according to Masthead magazine’s annual roundup. Chatelaine remains top of the list.
Days Inn books road trips with mom
The hotel chain is zeroing in on the female demo this year with a Summer Road Trip microsite that is promoted in and contributed to by Chatelaine, Today’s Parent and CanadianParents.com.
Cadbury’s secret revealed, Willy Wonka style
Ten golden keys have been hidden inside Caramilk chocolate bars and one consumer will be trusted with the brand’s 40-year-old caramel secret, Cadbury revealed today. Print, OOH and social media helped create the pre-launch buzz.
Bell TV and Internet digs into garden centres
Targeting homeowners, the Bell Spring Tour aims to educate gardeners about the network’s services while an experiential marketing team sets up shop at Canadian Tire and Rona Home and Garden stores.
