Melita Kuburas
TD to soothe jazz fans at Montreal Festival
In its first year as presenting sponsor, TD Canada Trust will build an outdoor oasis for attendees of the Montreal International Jazz Festival, providing restful goodies while promoting its convenience-banking brand message.
CASSIES panel wants to see proven ROI
The awards show yesterday announced its 2010 judges and made a first call for submissions. CASSIES editor David Rutherford tells MiC what the Best Use of Media judges will be looking for.
TBWA gets fans to Goooal! with Visa
TBWAToronto helped create a premium YouTube channel for Visa that asks fans to submit their videos, and keep watching for a Golden Video to win tickets to FIFA 2014.
American Idol climbs to the top
The Stanley Cup Finals come in a close second place for the week according to BBC Canada ratings, with 3.164 million viewers.
Branded content: low-risk investment, murky return?
Execs from three mediacos that specialize in branded content – CTV, Marblemedia and Frantic Branded Content + Commercials – discuss ROI at the Branded Content Summit in Toronto.
G(irls)20 Summit holds online ‘Change Room’ chat
An extensive viral campaign engaged young women who want to discuss global poverty and health concerns before the (male-dominated) G20 Summit in Toronto this month, explains CEO of Veritas Communications, Beverley Hammond.
Radio generates $1.5 billion in revenues during recession
The CRTC released a financial summary for Canada’s commercial radio stations yesterday, revealing profits down 5.2% from the previous year.
Xbox Live shares points for charity
Microsoft has launched a ‘Mission 4 Miracles’ campaign with in-game advertising that encourages players to donate points to the Children’s Miracle Network.
Ben & Jerry’s skates into print, cinema
In its biggest media push in Canada to date, Ben & Jerry’s will promote its support of grassroots hockey programs via its new flavour, Caramel Hat Trick.
CTV’s fall sked packed with reality, comedy
Last year’s TV headline-makers Conan O’Brien, Paula Abdul and Simon Cowell all find a home on CTV’s new schedule released this morning. Dennis Dinga of UM Canada gives his take on the scheduling.
Mitsubishi, BlackBerry experience City Chase
Through their sponsorship of the adventure game, BlackBerry and Mitsubishi are this year giving clues and updates to participants via QR codes, updating a CRM with BlackBerry paparazzi and giving regional dealers a boost.
McClelland & Stewart’s first talking novel on podcast
The Toronto-based publishing company is releasing a new novel by Terry Fallis, The High Road, as a weekly promotional podcast before the print launch in September.
Hasbro and Kraft let it rip with YTV
YTV’s Wow! Patrol, a travelling road show for kids, will kick off this June with Hasbro’s Nerf guns and Kraft Dinner Crackers keeping the action branded with multi-platform games.
Ford recycles, but goes after new demo
A second phase of the Recycle Your Ride program launched this month and Ford gives MiC the scoop on a media plan that’s setting the stage for a major eight-model release later this year.
NHL Playoffs out-rate Survivor finale
The playoffs on CBC had more than 3 million viewers for the first half of the week, about 200,000 more than Survivor’s Heroes vs. Villains finale on Thursday night.
