Melita Kuburas
Samsung shares the moment with Canadians
The electronics brand is calling up national pride with a new TV, print and OOH campaign starring popular hockey players and running through the Olympics.
American Idol out-sings the Grammys
Apparently, Canadians think amateur singers are more interesting than the pros: Idol‘s Tuesday and Wednesday broadcasts, in first and second place, beat out the Grammy Awards.
Citytv takes its vows with The Marriage Ref
Jerry Seinfeld returns to television as exec producer for a reality TV-meets-gameshow series that will feature popular celebrities as marital dispute referees.
Novus Entertainment runs with OOH strategy in Vancouver
The internet and cable service company is launching Canada’s fastest bandwidth Monday Feb. 12, and its media strategy is heavily focused on events and street marketing, taking advantage of the pedestrian presence during the Olympics.
American Idol results show stays on top
Idol‘s performance show on Tuesday night is in second place.
Corus transfers advertisers from shuttered stations
National and local advertisers were transferred from Montreal’s news station Info690 and Greatest Hits AM940 to the network’s other properties in Quebec on the weekend.
Old El Paso gets steamy with online soap
General Mills is taking more risks in the digital realm and they’re starting big with a new soap opera launching next week on CTV.ca. It features Old El Paso spokesperson Roberto, as well as a rabble-rousing new character – you.
American Idol makes high-ratings comeback
The Golden Globe Awards was in second place for the week of Jan. 11 to 17.
Solidarity Fund QFL’s RRSP campaign slides by Games
The Montreal-based development capital fund has launched a new campaign with a media blitz that will have to compete with Games’ coverage and presenting sponsor RBC’s mass exposure in the market.
GJP Advertising to measure mobile ROI in-house
With the launch of digital program TXT2, the ad agency has the ability to track consumer engagement and make adjustments to mobile campaigns according to real-time feedback.
Notes from the Mediascape: Spike Jonze makes love with Absolut
The filmmaker is set to premiere his new short film I’m Here in Berlin, following its buzzed-about debut at Sundance. Commissioned by Absolut Vodka, the film is meant to infiltrate the creative community in US and Europe.
Yahoo! Canada personalizes homepage
The portal debuts its redesign tomorrow, featuring a new look and more customization opps for both users and advertisers. Hyundai and Scotiabank are already on board.
Over five million tune in to World Junior Hockey playoffs
The Canadian hockey championships, which aired on TSN, had the highest ratings on Tuesday night, with the post-game show in second place, attracting three million viewers. Desperate Housewives won the Sunday night ratings game with 1.864 million viewers.
Kraft whips up What’s Cooking for the masses
Kraft is further developing its CRM program with a new cooking show that aims to reach guys too, and there’s room for brand partners in the mix.
Can ads save the economy? Consumers say yes
Canadians love ads – almost as much as voicing their opinion on them. An Ipsos Reid poll that shows consumers believe advertising will help kick-start the economy, and this positive image, says Canadian Advertising Week chair Claude Carrier, is in part due to a newfound dialogue with the ad world.
