Melita Kuburas
New Metro editions to get TSA and print boost
The commuter daily is expanding into London and Winnipeg next month with a promotional campaign from Rethink Toronto.
Canada’s Young Lions jury revealed
Susan Courtney of Starcom and Terry Horton of Cossette are two of the nine judges evaluating this year’s Media category submissions and Cannes hopefuls.
RBC swims with the fishes
RBC’s sponsorship of the Royal Ontario Museum’s new water exhibit targets the socially conscious consumer.
Feature: The new magazines, part 3
In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse. Today, she looks at innovations in print advertising.
Feature: The new magazines, part 2
In the second instalment of this three-part strategy magazine feature, writer Melita Kuburas examines recent redesigns at Canadian Business and Toronto Life, and what they mean to advertisers.
Feature: The new magazines, part 1
In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse.
Big Brother 12 still climbing
The reality series captures the top three audiences of the week, while Flashpoint is second most-watched non-Big-Brother show with 1.558 million.
2 for Couples launches iPad edition
The iPad app, whose sponsors include Absolut and Bodum, allows the magazine to reach a US audience and embed ad video.
Say it ain’t so: Did Weezer sell out?
Confusion reigns in the blogosphere about whether Weezer named its latest album after its newest business partner, US-based clothing brand Hurley, or the Lost character. MEC’s St.Denis and Rethink’s Labre weigh in on brand-band collaborations.
Honda moves to the top: Media Monitors radio rankings, Aug. 16 – 22, 2010
Another car brand, Chevrolet, is at the top of the rankings in Montreal.
LouLou hangs with Beyond the Rack
The magazine’s readers are encouraged to become members of the online shopping site for exclusive deals in a partnership that is promoted online, through contesting and in print.
ABC releases mobile audit report
Publishers can use the new, standardized report to provide advertisers with audited mobile usage stats.
Sponsors dance to the SYTYCD beat
Even the pens judges use to take notes will be branded (Paper Mate) in this sponsor-filled season of So You Think You Can Dance Canada.
Gap Inc. launches online stores for three retailers
Banana Republic, Old Navy and The Gap shoppers will now be able to shop online in Canada; Gap exec Toby Lenk explains why it took 10 years to make it happen.
Zoom Media acquires 100% of Fashion Frame
Zoom has acquired the remaining 50% of retail-based Fashion Frame network from its founders.
