Melita Kuburas
Online reality show makes millionaires
A new online reality show created by a Canadian consulting firm shows aspiring entrepreneurs how to make a million bucks.
Graham Moysey to lead AOL Canada
AOL wants to expand its presence in Canada by creating new content channels and developing a hyper-local presence, Moysey explains.
Big Brother 12 rises again
Big Brother broke the 1.9 million mark in the ratings, while Hot in Cleveland climbs to second place.
Wild Wing’s KO: boxing and bikinis
The Ontario-based restaurant chain is determined to push out an American competitor with a ‘sexier’ marketing push.
G4 lampoons Grey’s Anatomy with new series
Three new shows will debut on the fall sked of the Rogers-owned digital station.
Discover Boating goes fishin’ with iTunes
Every great boating experience should have theme music, says the National Marine Manufacturers Association, which has launched a series of playlists for boaters.
Sweetspot.ca to launch Quebec property
Presenting sponsor Aquafresh is partnering up with Sweetspot to launch the French-language content for two new Sweetspot Quebec properties, Art de Vivre and Maman.
In-game advertising gets out of the basement
Brands like TD Canada Trust and Telus are making videogames part of their media plan, says Microsoft’s Jeffrey Dickstein.
ING Direct leaves a penny, casts a penny
Debuting a no-fee chequing account called THRiVE today, ING Direct is unveiling several OOH stunts including a ‘penny wall’ and a coin toss in Toronto and Montreal.
DFC spends less, attracts more cheese rollers
This year’s Cheese Rolling Festival attracted more than 10,000 spectators, thanks in part to a fresh media mix that included radio and more TSAs.
CNE rides to the top: Media Monitors radio rankings, Aug. 9 to Aug. 15
Porter Airlines debuted at #1 on the Montreal rankings.
Big media, big sales: Joe Fresh on fall fashion
Craig Hutchison, SVP marketing at Loblaw, discusses the new Joe Fresh Style fall fashion campaign that spans mass OOH, TV and print advertising.
Global starts early for fall premieres
Reality series Survivor and The Apprentice are back mid-month, while Global’s hot Monday night lineup debuts on Sept. 20.
DDB, OMD to rebrand UBC
A unique approach to media won the pitch for the project, says Marty Yaskowich, managing director, Tribal DDB.
HGTV to debut six new series
One original Canadian production is among the new programs debuting this fall.
