Nick Krewen
Fairmont Hotels goes social with new website
The Toronto-headquartered hotel chain launches a social media hub for its properites, in an effort to further engage its consumers with the brand and enhance the repeat customer experience.
Magazine readership suffers single-digit decline
ABC reports that subscriptions and single-copy sales in 2009 continue to take a tumble. The good news is that the declines are in the low single digits, with a number of winners scoring significant gains in circulation and sales.
CCA monkeys around with new-media literacy campaign
Concerned Children’s Advertisers is launching a new multimedia campaign called ‘Long Live Kids,’ with digital elements that are a first for the organization.
Hyundai tackles the Super Bowl
The big game marks the kick off of a multi-faceted media campaign for the brand, which will include its largest-ever online media strategy.
Produce marketers get fresh with new campaign
The Canadian Produce Marketing Association is juicing up its image with a new multimedia campaign that includes its first social media efforts.
Sundance Channel rises with themed programming
Corus Entertainment’s shiny new Sundance Channel debuts next month with themed programming blocks and a national media campaign.
CTV boosts new shows with Olympic effort
The network is hoping to give three of its new shows a leg up with promos and OOH during the media-crazy Games.
Pizza Pizza loads up on Super Bowl media buy
The Ontario-based pizza chain hopes that a combo trio of web, print and radio will improve on 2009’s game-day sales.
AlarmForce remains on top: Media Monitors radio rankings Jan. 25 to Jan. 31, 2010
AlarmForce retains its #1 ranking in Montreal, while Pizza Pizza tops the TO list.
Swamps and spirits infiltrate Discovery
The channel debuts two new reality shows in February, giving viewers a peek at life in the American South.
Pizza Pizza peppers Toronto: Media Monitors radio rankings: Jan. 18 to Jan. 24, 2010
AlarmForce holds steady at #1 in Montreal radio buys, while in Toronto the pizzeria tops the home market.
On the MiC with Google Canada’s Jonathan Lister
MiC catches up with Google Canada’s managing director Jonathan Lister, who fills us in on the evolution of online video in media strategy and advertising. Lister will present on that topic tomorrow at the Royal Ontario Museum, as part of Ad Week.
Warner Home Video delivers trailers with extra toppings
Warner Home Video ads on everyone’s favourite cardboard box include quick-response codes linked to movie trailers.
On the MiC with Microsoft Advertising’s Jason Dailey
On the eve of his Advertising Week Speaker Series presentation, the Microsoft Advertising Canada country lead shares his thoughts on transmedia storytelling with MiC.
Porsche rolls out ski club campaign
The luxury car manufacturer launches an out-of-home promotional push at a selection of Ontario’s private ski clubs to remind its target audience that Porsches aren’t just for summer play.
