Paula Costello

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Articles by Paula Costello

Under-30s Web site promotes voting for Elections BC

Elections BC is using a Web site that targets 19-29s to promote voting among that age group. is an online ‘nightclub’ community that encompasses everything from an online magazine and club listings for 240 cities worldwide to a dating site and discussion forum. Gary Milne, the new president/GM of Vancouver-based parent company Club Vibes Media International, has been charged with growing the online media company.


DDB Vancouver wins Extras Best Of Show

The Canadian Newspaper Association handed out almost 60 Extra awards today in Toronto as part of the ‘Newspaper Day’ gathering, put on by the Ad Club. The awards honour excellence in daily newspaper advertising. DDB Canada Vancouver snapped up Best of Show for its United Way ad ‘Bridge.’ The shop garnered 16 Extras in total including four gold, seven silver, one bronze and three certificates of excellence. In second place was Rethink with eight awards, followed by Bensimon*Byrne and Taxi, both with seven.
This year marks the Extras’ 15th anniversary. For a complete list of winners, see our Web site.


CMDC nabs WPP’s Sorrell for conference

The Canadian Media Directors’ Council will be welcoming one of the most prominent members of the advertising industry to deliver the keynote address at next year’s conference. Sir Martin Sorrell, chief executive of WPP Group, will speak April 5 at the Metro Toronto Convention Centre.
The confab is themed ‘Called to Account – Managing Risk with Accountability’ and almost 800 industry leaders are expected to explore whether accountability and governance can peacefully coexist with risk and creativity in today’s marketplace.


Roving the channels? Try the PetNet

Toronto-based broadcast group Stornoway Communications is launching its third digital network today: The Pet Network. With the tagline ‘Come. Sit. Stay,’ the new net aims to provide ‘informative, engaging and entertaining programming about pets,’ as well as offering a forum to public health authorities, breeders and animal advocates.


CMA honours results driven marketing

The Canadian Marketing Association held its annual awards gala Friday night, fêting marketers who achieved great results with great creative and ideas. The Best of the Best Award was taken by Elections Ontario and DDB Canada, Toronto, for their ‘Engage-the-Vote’ campaign.


BBM Canada Expands Competitive Television Tracking Service

BBM Canada, Toronto, is expanding its Competitive Television Tracking service. It has added the Montreal francophone market to the currently monitored markets of Toronto and Vancouver, effective September 27. Both conventional and specialty stations will be digitally monitored, and the commercial data will be linked to the recently commercialized portable people peter (PPM) ratings. Data will be available to clients on a weekly basis, seven business days after the end of a broadcast week.


Rabinowicz set to rally more media agency support for BEC in Quebec

Since the Bénévolat d’Entraide aux Communicateurs (BEC) announced in July that it was opening in Montreal, seven people have already asked for help, says Daniel Rabinowicz, chair of the BEC steering committee, president of Taxi Montreal and the driving force behind the Quebec version of the National Advertising Benevolent Society.


Site marries advertisers and consumers ready to buy

Toronto-based CentrSource Corporation has created a new ‘found’ engine that lets consumers find advertising offers all in one place. Users of can search for ads they saw in magazines, on TV or heard on the radio or search for offers in their local area. Meanwhile, marketers log in behind the scenes at to set up an ad offer, monitor results in real time and react instantly to customers. The system allows advertisers to target, track, measure and create new sales leads and they only pay for leads generated. Early adopters of CentrSource include Procter & Gamble Canada, Doubleday Books and Shop TV. is currently being introduced in Toronto and will be rolled out to other parts of Canada market by market. A U.S. launch is planned for fall 2005, with international expansion in 2006.


Y? We’re too old

Why are branding professionals so often missing the boat on reaching Generation Y?


Subway riders may get tunnel vision

Riders on Canada’s subway systems may soon be getting the equivalent of an in-flight movie to stave off commuter boredom.


Amen adds media division

Montreal-based agency Amen has formed a new division called Amen Media, specializing in media strategy and placement.