Terry Poulton
Home Depot tries lawn-bag-vertising
Just in time for gardening season, branded Smart Cars zipped door to door in southern Ontario to hand out recyclable lawn bags.
EcoMedia Direct intros portable recycling units
Meant for use at special events, the waste disposal bins – like the company’s other units – are designed to showcase advertising.
Boomers ready to spend: Ipsos Reid
But they’re feeling overlooked by marketers, according to the results of a poll set to be released at today’s ‘Ink & Beyond’ CNA and CCNA conference.
CCNA, CNA to merge operations
Saying they believe integration will ‘create one strong industry voice for newspapers in Canada,’ the two organizations will put a synergistic plan into place over the next two years.
Dove staging national sleepover
Girls across Canada will be encouraged to ‘share a night of positive change’ by throwing slumber parties, then watching movies on YTV, CMT and W, plus three-minute ‘self-esteem breaks.’
Handrail-vertising to bow at CMA conf
Literally at-your-fingertips ads are already installed on escalators in major airports and transit systems throughout Europe and Asia, including London’s Heathrow Airport.
NADbank releases balance of ’07 study
The sections of data now available cover product, retail shopping and lifestyle.
Porter still top radio advertiser:
Media Monitors – April 28-May 4, 2008
It’s the third consecutive week the airline has nabbed the #1 spot.
Sun Media names Brockbank marketing VP
Most recently VP marketing for Sirius Satellite Radio, Christopher Brockbank’s career includes senior marketing positions at BCE telecommunications companies.
St. Joseph Media promotes Kalman
Now VP creative marketing, Michelle Kalman will liaise with clients to develop innovative cross-platform strategies.
Young Lions judges named
Yesterday, the Globe and Mail announced the judges for the Young Lions Awards which, for the first time, includes a media category.
Notes from the Mediascape: P&G invites consumers to try media planning
It began with a controversial (at least in the US) same-sex kiss on As the World Turns. The marketer’s response to an avalanche of protests was to add a suggestion option to its toll-free consumer hotline.
Vision rerunning Murder She Wrote, Quantum Leap
And there’s also a new season of fan fave McLeod’s Daughters, the drama series about a troupe of women running a ranch in Australia.
March web rankings released by comScore
The top increases were in online trading, taxes and personal finance sites.
Stratford pursuing audiences of tomorrow
In a nice melding of new and old – make that way old – the festival now has a Facebook application called ‘Hooked on Shakespeare’ plus a YouTube channel.
