Terry Poulton
CBC launching new digital channels
All deets are under wraps until next week, except for the names and general content for the on-demand fare.
Radio sales up 8.8 % in Q2
Since 2003, 20 of the past 22 quarters have produced positive results which, says the latest report from Canadian Broadcast Sales, ‘underscores radio’s vibrancy, flexibility and attractiveness as a reach medium.’
Is life better with a boat?
Absolutely, according to a national campaign for Discover Boating Canada that kicks off next week.
Telus still top radio advertiser:
Media Monitors – March 10-16, 2008
For the fourth consecutive week, the mobileco snagged the #1 spot, but Sears is on the climb again, coming in at #2 after three weeks off the chart.
TV viewers will flock back to faves: Carat
Of the 1,000 Americans surveyed after the writers’ strike ended, 62% said they’ll definitely be watching their favourite series if they return in mid-season; 55% will do so even if those shows don’t air until fall or winter.
FM 97.7 aims to be ‘the sound of Calgary’s iPod’
Targeting listeners aged 25-54, the new station is billing itself as a unique treat for listeners who are ‘into guitar-based music driven by melody and lyrics.’
Zink launches Canadian edition
Successful in the US for the past six years, the lifestyle magazine is pitched to high-income consumers.
Slice bows Canwest’s first cross-platform series
Developed for broadcast both online and on television, How to Make Love to My Wife debuted last evening along with web extras on Slice.ca.
Bloggers take starring role at L’Oreal Fashion Week
They may not be strutting the runways in Toronto this week, but if any sector of the blogosphere is achieving desirable-venue status for advertising, it’s online fashionistas.
Telus staging stunts, night projections
The eye-catchers in Montreal and Toronto are asking consumers to consider which communication channel on the new Smartphones they prefer for different tasks.
Transcontinental Media promotes Medwell
Now VP sales for consumer publications, Caroline Medwell is taking over from TJ Flynn.
St. Patrick’s Day OK – but watch out for ‘green’
Being ‘green’ won’t be as easy for advertisers once rules are imposed by the Competition Bureau and Canadian Standards Association.
Yves Rocher to bloom in Facebook application
The cosmetics biggie is the first in its category in North America to leverage the popular social networking site in such a branded, interactive way.
Accountants staging online contest
Numbers may seem tedious to some, but the excitement factor for accounting students is high, thanks to tuition credits, cash prizes for their schools and viral fame.
More marketers leveraging downtown T.O. square
As the Toronto Life section of Yonge-Dundas Square nears completion, its newly arrived retailers – plus others – are increasingly rendezvousing there with consumers.
