Terry Poulton
Fish, bears fond of biodegradable Lavo
The gratitude of our finny and furry friends is the theme of a new OOH campaign from Allard Johnson for an environmentally friendly cleaner.
Staplesville.ca comes to rescue of job hunters
In the new virtual community, hopefuls can choose an avatar, relax at the Perks Café and then check out opps at Staples Business Depot and other retailers.
MoboVivo offers new twist on takeout
The Calgary company, together with Joe Media, is bringing episodes of Fixing Dinner to iPods and iPhones.
Advertising dips in utilities sector: Nielsen Media Research
In fact, it was barely half of what was spent in Q1 of the previous year.
Telus Mobility top radio advertiser again this week:
Media Monitors – March 3-9, 2008
For three consecutive weeks, the wireless carrier has snagged the #1 spot.
Branded EcoCabs to roam Toronto streets
GO Mobile Media says opps are currently wide open to adorn the vinyl-wrapped, pedal-powered taxis with marketing messages.
Lakeport lands fish sponsorship
The Ontario brewer has been named official beer sponsor for the 2008 WFN Tour Bass Pro-Am Championships.
Media Contacts, MPG win Valspar Paint biz
The venerable US manufacturer’s products will be featured exclusively in Canada at Lowe’s.
CCM, Reebok roll out ‘U+’ campaign
‘It’s you, only better’ is the translation of the cryptic term chosen to personify a new skate.
Transcontinental acquires ThinData
The purpose of the deal is to enhance the company’s print and direct marketing with the power and speed of electronic marketing.
Which series returning when
Yesterday, CTV and Global announced the return dates for various series whose skeds were altered by the US writers’ strike.
CTV appoints Kubota as VP sales
Beginning March 24, the former Canwest staffer will be looking after the net’s conventional television properties.
Contiki turning travellers into TV stars
Yet another new twist on the reality series formula will chronicle who does what during a two-week coach tour through Australia.
Notes from the mediascape: Doritos vying to send first ad into outer space
After whipping up UGC excitement among Brits, Frito-Lay plans to broadcast a 30-second spot from a space centre in the Arctic Ocean. No word on whether they’ve done enough market research to be sure ‘Doritos’ isn’t a war-of-the-worlds-provoking insult in Martian or Venutian.
TVB names judges for 2008 Bessies
With the guiding theme ‘Only Good TV Lives,’ the awards for the best Canadian television advertising will be handed out in Toronto on May 15.
