Terry Poulton
BBM Snapshot: Canadian lovers by the numbers
Valentine’s Day factoid: The 4.4 million Canadians who used contraceptives in the past month are three times more likely than average Canadians to have visited a cosmetic surgeon in the past six months. No surprise there, but what else are they into?
‘Do bugs need drugs?’ top winner in Retail Commercial Awards
The Television Bureau of Canada’s annual initiative is the only national advertising competition in Canada with consumers as judges.
Sears returns to ranks of top radio advertisers: Media Monitors – Feb. 4-10, 2008
Climbing 16 spots after a two-week absence, Sears claimed the #2 position this week.
Writers’ strike officially over
The dominant sound in LA and NYC this morning? Keyboards clicking as unleashed scribes finally get back to work.
Canon morphs ad campaign into CGC site
Launched in October as a brand initiative, ‘Tell Your Story’ has now launched a microsite where Canadians can post photos depicting everything from happy wedding days to scary signs of climate change.
MPG Canada retains GEOX account
The incumbent media agency’s pitch did the trick for a client that spent $2.5 million on Canadian media initiatives last year.
Notes from the mediascape: Habbo critters get own talent agent
The mighty William Morris Agency just signed its first virtual clients: the 86 million characters that have been created in 31 countries where the online teen world is all the rage.
Metro launches Halifax edition; Daily News folds
The free daily now reaches seven cities in Canada, offering advertisers opps to buy nationally, regionally and/or locally. Part-owner Transcontinental is closing its other local daily.
G&M‘s breaking news hits OBN boards in Vancouver
The strategy is to boost the brand by catching the eyeballs of commuters in three key city spots.
Media Experts promotes two
Debbie Hoover in Toronto and Mike Rumble in Vancouver are now group account directors.
Corus boosts Giacomelli’s radio sales duties
With the conglom since its 1999 inception, he’s been VP sales overseeing radio sales for the past year, and is now also director of sales for the company’s Toronto cluster.
Elle Canada to launch fashion show
In late April, the magazine will extend its brand by strutting its stuff in a three-day consumer event in Toronto.
Turtles jingle contest winners to appear on Grammys
Actually, the Ottawa high school students will star in a commercial for Nestlé’s candies set to air twice during the big music awards on Feb. 10.
Premiere dates announced for anticipated fare
Mayerthorpe and a gaggle of other shows viewers have been awaiting are about to arrive.
Petro-Canada bows poster contest to promote Beijing Paralympic Games
It’s open to students in grades four to eight, and three winning creations will hang in the Canadian athletes’ lounge in China and in gas stations across Canada.
