Terry Poulton
Pattison Outdoor nabs Halifax transit account
The deal expands the company’s transit coverage into the Maritimes and complements its extensive other OOH venues in the region.
Staples, OLG rank among top radio advertisers: Media Monitors – Jan. 14-20, 2008
Staples Business Depot climbed 17 spots to hit #2, while Ontario Lottery rose from #26 to #5 this week.
In the Trenches: Random rants, musings and media tales about the US writers’ strike
Genesis Vizeum’s Scott Stewart has his say today, predicting that – among other outcomes -the current onslaught of reality shows will accelerate as the strike continues.
BRC hosting panel to review impact of writers’ strike
Speakers will discuss the situation from various POVs on Jan. 31 in Toronto.
In the Trenches: Random rants, musings and media tales about the US writers’ strike
In the mystifying midst of the screenwriters’ strike down south, MiC is kicking off another series of opinion pieces from marketing professionals. Today, as scribes and producers trudge back to the bargaining table in L.A., two execs from Dentsu Canada weigh in.
Digital functionality coming to retail kiosks
Two US companies are joining forces to transform the price-checkers that sit idle in retailers’ aisles for most of the day into an ad medium all day long. And a couple of Canadian retailers are already negotiating to bring the new technology here.
Radio rocks as ad medium: RMB
Not only do Canadians spend a third of their daily media time listening to radio, but ad skipping is far less prevalent than with other media.
Reader’s Digest to launch Best Health mag
The new bi-monthly will target women 35-55 and kick off with an initial run of 100,000.
Notes from the media landscape: Marketer gold in them thar vlogs?
Weight Watchers is kicking the viral phenom up a notch by hooking up with a vlogger who’s chronicling how the marketer’s regimen is helping her get in shape.
BBM Snapshot: Herbal tea drinkers by the numbers
How’s this for a stereotype buster: The 4.8 million Canadians who dote on herbal tea are 1.6 times more likely to be widowed than the rest of us, but they’re also 1.8 times more likely to buy motorcycles.
Musée de la Civilisation first to use new illuminated boards
The museum’s Urbanopolis exhibition is grabbing attention in trendy resto-bars in Quebec City on Zoom Media’s innovative, motion-activated interior billboards.
Media Contacts Canada intros optimization tool for online brand campaigns
When their clients ‘demanded better ways than clicks and click-through to measure their online campaigns,’ the Toronto agency came up with a proprietary data platform.
More (ad) lights coming to more tunnels
Winnipeg’s SideTrack has installed eye-fooling LED displays between London’s Heathrow Airport and Paddington Station, and in the US, Mexico and Brazil. Now the aptly named company’s in talks with Toronto’s TTC.
Upcoming webinar to discuss new Census data on Aboriginal consumers
Canada’s native population has topped the million mark for the first time; Environics Analytics demographer Doug Norris will analyze relevant Census data.
Sunsilk to bow global brand campaign during Super Bowl
Toronto’s Capital C and four other agencies are collaborating on the multifaceted ‘Life Can’t Wait’ initiative, which features iconic stars and seeks stories from real women around the world.
