Terry Poulton
Boot looks back and forward
MiC‘s first pundit of ’08 is Sunni Boot, president/CEO of ZenithOptimedia, who predicts that ‘Continued pressure and competition for consumer share of mind will change our marketing world, our success metrics and our vocabulary.’
Toronto leads continent in Facebook subscribers
A new report says Hogtown is the first North American city to crack the million mark, and that uptake by Canadians doubled in the past three months.
Now ‘is the most exciting time there’s ever been in media and marketing’ – Jason Oke
Ah, but upon whom is today’s year-end pundit – the new director of strategic planning at Juniper Park – bestowing ‘big wet mistletoe kisses’?
Transcontinental acquires Corriere Italiano
A first for the publisher in a language other than English and French, the weekly serves the Italian community in the Montreal area.
Taxi campaign touts Belugas, not tchotchkes, for Christmas
Yesterday, Taxi Vancouver bowed a whale of a campaign to take some of the commercialism out of Christmas.
Year-end pundit du jour: RMB’s Karen Best
‘In search of a new-media panacea, have we lost our common sense and a commitment to creative in all media?’ asks the Radio Marketing Bureau’s VP of business development.
CBC promotes Kilpatrick to head sales in Toronto
She’s been senior manager of national sales for the past several years.
The Bay ousts Sears as top radio advertiser: Media Monitors – Dec. 10-16, 2007
Sears was toppled from its usual top spot when The Bay upped its spot volume sufficiently to climb from #8 to #1.
Smart phones the next big thing: Scott Goodson
Today’s year-end pundit, the Manhattan-based founder/CEO of StrawberryFrog, says, ‘It’s time to look at what’s been happening for the past decade in Scandinavia and Japan to understand what will come here soon.’
Holiday shopping for kids: Nielsen Media Research Spend Trend
Television chomped the lion’s share of adspend in this context.
Web privacy will be a big issue in ’08: Maggie Fox
And what surprised the founding partner of the Social Media Group in ’07 was ‘how quickly social media got on the radar and into the budgets of big enterprise.’
Olive names Jennings president
He’s been involved in building the network into one of Canada’s largest online advertising companies over the past year.
Q1 radio sales climbed 9.5%
And CBS reckons the Hollywood writers’ strike could be a good news story for the aural medium.
Adam Froman cautiously optimistic as ’07 ends
Yet the president/CEO of Toronto-based Delvinia Interactive sees the possibility of a recession down south as a looming threat up here.
Branson, musicians sign musical gear for charity auction
The beneficiary is Virgin Unite, which acts as a catalyst for entrepreneurial, business-based solutions to social and environmental issues.
