Terry Poulton
Zig bows ‘surprising’ holiday campaign for Ikea
You shouldn’t guess what’s inside a package by just looking at it. That’s the theme of a new integrated effort designed to change consumer assumptions about the retail chain.
The Brick back among top radio advertisers: Media Monitors – Nov. 19-25, 2007
The home furnishings retail chain showed up on the chart for the first time this year, at #6.
BBM Snapshot: Married women with children by the numbers
For starters, they’re 2.2 times more likely than average Canadians to have used contraceptives in the last 30 days.
Carrefour Angrignon campaign hunts holiday spirit
The Montreal shopping centre’s AOR, Beauchemin Communications, is employing cute kids and clever plays on words in strategically located OOH.
Globe and Mail bows Super Bowl contest
In terms of engaging football fans, the grand prize is only the icing on the sporty cake.
Young, affluent Canadians’ purchasing power $164 billion: NewAd snapshot
The youth-focused agency’s latest research summary says this consumer segment is ‘savvy, well-off, trendsetters who are always on the prowl for the best, most exciting, newest and sexiest products and services on the market.’
Epson bows personality-driven approach to consumer ed
To help consumers identify their ‘printing personas,’ the company’s AOR coined the term ‘Epsonality’ for a new campaign and interactive quiz.
OLG revving up excitement on video boards
Ontario’s lotto corp has chosen OBN’s giant screens to display continuously updated news about jackpots and draw deadlines.
Myers named Starcom’s EVP/MD
The media expert is leaving OMD to work closely with Lauren Richards to strengthen the agency’s capabilities.
Aegis Media buying Mindblossom
The acquisition of the digital shop is part of the agency’s ongoing expansion.
Top Lotus Award goes to TBWA’s work for Vancity
Celebrating creative excellence in BC since 1989, this year’s ceremony saw scores of honours handed out in Vancouver yesterday.
Home Depot beats out Sears as top radio advertiser: Media Monitors – Nov. 12-18, 2007
Sears was toppled from its five-week run at the top of the chart, dropping to #2, behind the Home Depot.
Cinema screens not just for movies anymore
At least not at Cineplex. It’s expanding both its alternative programming – with the National Ballet of Canada’s The Nutcracker and The Beatles’ Help! – and partnership opps for marketers.
Holiday shopping looks robust in Canada
‘Need-based shoppers’ plan to spend $1,413 each this time around, according to the ICSC.
MIPCOM conferences now downloadable
This is probably the next best thing to having been in Cannes this year.
