Terry Poulton
KFC bows new menu item with contest on the side
Y&R’s promotion of KFC’s new chicken bowl includes a Facebook posting and a challenge to correctly assemble the layered dish online.
CanWest expands community publishing portfolio
Now in the communications giant’s stable are three publication groups in southwestern Ontario.
Rogers first to try Corus’s flexible TV ad platform
New to Canada, the system lets clients update their ad creative and send it directly for broadcast on the TV Listings Channel.
Super Channel signs content deal with IMG
Canada’s only national pay-TV network will air the media giant’s panoply of sports, comedies, dramas and factual entertainment, plus Gamer.tv.
Undies-wearing dudes promoting Hanes
But it’s November, so the young men handing out specially wrapped issues of Metro this morning are actually sporting intimate duds as over-wear.
PALM Arnold names Gingras media VP
The media vet is leaving Cossette to join the Montreal agency.
Blitz appoints Stueckmann SVP/GM
He’s already worked closely with the Cossette division to develop the Optimum loyalty card program at Shoppers Drug Mart.
Condo craze invading Second Life
A Vancouver company is enabling property developers to showcase their projects locally, globally and virtually.
ABC revamping rules for US newspapers and magazines
Canadian pubs will likely end up adopting all or some of the changes – whose goal is to streamline circulation standards and audits and provide marketers with more useful information.
L’Oreal’s De Celles new ACA chair
She says she’s ‘looking forward to (helping) ensure that the ACA continues to lead an industry that is in the grip of dramatic and exciting change.’
Sears continues reign as top radio advertiser: Media Monitors – Nov. 5-11, 2007
Sears stayed camped at #1 for the fifth week in a row, but there was a little movement in the chart’s lower spots.
Lavalife launches holiday gift guide for singles
And there are plenty of ad opps alongside sections such as Spicy Stocking Stuffers, Green Gifting and Secret Santa.
Vauntcom gets new moniker
Effective tomorrow, OOH purveyor Vauntcom will be known as Onsite Media Network.
Ford launches national Bluetooth campaign
To promote the rollout of SYNC, the carco’s new in-car communication system, transmitters are automatically sending messages to cell phones whenever they come in range.
Dose.ca now featured media partner on YouTube.ca
The strategic move coincides with Dose’s first anniversary of offering Canadians interactive experiences through videos, blogs and contests.
