Terry Poulton
Canadian ad spend on the rise in the next five years: CMA
And Canuck marketers are expected to be especially bullish about digital media, more than doubling 2007’s $1.4-billion spend.
Fox back-pedaling decision to cancel 24 season
Evidently hedging its bets, the US net is now saying it’s merely postponing ‘Day 7′ until the writers’ strike is over.
O&M Toronto’s Dove work wins two LIA grand prizes
Altogether, Gold and Silver went to 11 Canadian agencies at the prestigious London International Awards yesterday.
Viewers and marketers make like Cupid for TV wedding
What can only be termed a consumer-generated wedding has been in the works since August, when ET Canada invited viewers to nominate engaged couples and then vote on key elements of the nuptials.
Axing of 24 no big loss here
Canadian media strategists tell MiC the action series is no longer the ratings magnet it once was – so Fox’s decision to cancel its upcoming seventh season because of the US writers’ strike won’t have much impact on marketers here.
CTC making snow look good in US blitz
DDB’s integrated campaign promoting Canada’s skiing and snowboarding opps aims to persuade winter sports enthusiasts to cross the border.
CC demands return to ‘unabashed masculinity’ using staffers family pics to trigger genuine nostalgia
For the whisky brand’s first integrated campaign in about 20 years, BBDO came up with a tongue-in-cheek backlash against metrosexualism and its signature tipples. Apparently it’s time for manly men to step up to the bar and get their whisky on.
Media investment soaring in India: GroupM.
Prompted by increased spending power among Indian consumers, current media spend is comparable to Canada, Japan and the largest European countries.
Rogers boosts spot radio volume: Media Monitors – Oct. 29-Nov. 4, 2007
Radio ad spend for Rogers Communications and Rogers Wireless increased a modest amount this week, but the company’s biggest bucks were bet on Rogers Bundle.
New Astral Media campaign touts its value to marketers
Breaking today, the initiative spotlights the enhanced capabilities and reach that resulted from acquiring Standard Radio.
ConAgra gets saucy in new promo
‘What’s Your Saucy Dish’ is inviting consumers to show off their culinary talent for a chance to win a cooking-themed getaway.
Hyper-targeting to hit Canada in January
MySpace will help advertisers pinpoint the consumers they want to reach using data collected from personal profiles and online behaviour.
Broadcasters increasing spend on Canadian fare
Almost $1.5 billion was spent on homegrown programming in 2005/06 by private broadcasters who ‘recognize that audiences want to see Canadian stories on television.’
Nissan, MuchMusic partner to showcase 2008 Versa
In a win/win/win, one lucky music lover will get a car, the autoco will win access to a hip, young demo and the channel will get to tout its MuchOnDemand service.
Notes From the Media Landscape: Transparent fashion models?
Target is sidestepping that pesky debate about how thin is too thin by using holograms instead of flesh-and-blood mannequins.
