Terry Poulton
Canada Post founds virtual city on Second Life
Among the shops in ‘Maple Grove’ are SkyMall, Toys ‘R’ Us and the Shopping Channel.
Kate Moss scent intro’d in classic English lounge
All the right influentsia got to sample the new fragrance during Toronto’s L’Oreal Fashion Week.
Few changes to radio spenders chart: Media Monitors – October 22-28, 2007
Sears, Bell Mobility and RBC stayed camped in the top three spots for the second week.
New Sportsnet campaign touts its city-specificity
The Rogers net chose to shine a spotlight on its customized sportscasts during the World Series.
CP bows first branding campaign
The nonagenarian news agency figures it’s about time to spotlight its role.
Samsung campaign leveraging HNIC connection
Zamboni-festooned creative on OBN video boards in hockey venues is touting the electronics co’s HD wares.
Traditional media most trusted info source
A new report says television, radio and newspapers are still tops with Canadian consumers.
Advertising took Q3’s worst budget hit
Wariness about large-scale campaigns was sparked by slowing sales growth and an uncertain business outlook, says ICA/Canada Post’s ‘Survey of Marketing Budgets.’
Calling all ‘Music Maniacs’
Sony Ericsson just launched a social networking site with a big difference: some CGC critters will be used in an ad campaign.
National Ballet using brilliant viral promo
It was tough to top last year’s clever ‘Where’s the ballerina’ initiative, but they’ve done it.
Genesis Media acquired by Aegis
An entity dubbed Genesis-Vizeum will encompass ‘the first building block in Canada to create the agency of the future.’
Stay where you at and I’ll come where you’re to
Grey Vancouver is leveraging the logic in the famous Newfie-ism in a tourism campaign for northern Alberta.
Yes and no on VOD: CRTC
The regulator has given Rogers a green light to charge fees for TV series it offers on VOD, but not to insert new ads.
Canadians’ wireless usage soaring
Text messaging volumes are up to 30 million per day, and the CWTA expects overall wireless use to triple by 2010.
Canadian 5th Grader to be ‘brainier’ than US version
And integration innovations masterminded by Starcom for Nintendo promise deeper viewer engagement.
