Terry Poulton
Big Apple, anyone?
GlobeLink.ca is offering media professionals a crack at winning a trip for two to NYC.
‘Absolut World’ campaign launching globally
The focus has shifted away from the iconic bottle for the brand’s second-ever campaign.
Led Zeppelin making virtual comeback
Telus and Warner Music are offering fans of the legendary rock band exclusive song downloads.
Fashion Frame rolls out Cashmere campaign
It’s the first national marketer to choose the network’s 6,000 indoor billboards in Winners change rooms since FF partnered with Zoom Media.
SMEs choosing online advertising: Ipsos Reid
Almost half of Canada’s small and medium-sized businesses are choosing cyberspace over traditional venues.
Audi issues new kind of winter warning
Branded snowplows prowled Toronto streets yesterday as just one element of a campaign that’s warning winter to ‘be very afraid.’
Truly individualized magazine covers have arrived
Finally, marketers can target readers with both variable magazine covers and variable advertising.
ParticipACTION is back
But forget about dismal comparisons with that 60-year-old Swede – improving children’s health is now the primary aim.
National Post bows ‘Small Business Mondays’
Yesterday, the paper made good on its promise to provide better coverage of small enterprises.
Reebok teams with hockey star to intro high-tech uniforms
MVP Sidney Crosby is starring in yet another integrated marketing campaign.
Notes From the Media Landscape: Second Life to star on CSI
Gary Sinise’s character is set to chase a killer’s avatar on the site in two upcoming episodes of CSI: New York.
AdAge‘s Garfield to keynote at CASSIES
A record-setting year will be celebrated at the 11th annual awards in Toronto and Montreal on November 6.
WestJet 737 circling Yonge-Dundas Square
No need to duck – the airliner is actually zooming along the surrounding video boards.
Beautiful recycling bins?
Yes – at least in Toronto’s financial district, courtesy of EcoMedia Direct and Martinrea International.
Extensive campaign intros Dubai-Toronto air service
The world’s biggest remote control clicker will be just one eye-popping element of the Emirates Airline initiative.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
