Terry Poulton
Chocolat melting away
Rogers’ decision to axe it when consumer interest in shelter media is high comes as a big surprise to at least one media strategist.
The start of something big?
As suggested by its snappy moniker, SugarShock is an addictive blog for time-pressed readers who need their beauty fix fast.
Campbell’s bows tailgate-with-the-pros contest
And, in a CGC first for the CFL, some contestants’ postings will be aired on CBC during game broadcasts.
Shocking first-aid awareness campaign going national
So successful was the Red Cross’s first try at scaring the bejeebers out of Torontonians that it’s duplicating the consciousness-raising exercise across Canada.
Celebs kick off retirement-themed contest for BMO
The clever initiative is aimed at prompting Canadians to get serious about planning for their financial future.
Global going all out to tout fall sked
The CanWest-owned net is partnering with Sears and Burger King to promote its prime-time programs.
DDB makes lemonade for Vancouver shopping mall
While others merely grumbled about shopper-discouraging construction, the agency found a way for the Richmond Centre to turn misfortune into advantage.
Rogers to intro home phone in Nfld with big bash
Rocking The Rock on Labour Day was FUSE Marketing’s goal in creating the lively campaign.
IKEA voiceover guy now a cyber star
He’s still nameless, but now the dude with the sing-songy Swedish accent is visible in a new mattress campaign.
Who’s that mystery woman at the Delta Chelsea?
Passersby have been guessing she’s part of a teaser brand campaign, and impatiently awaiting a big reveal. They’re wrong.
Schneiders staging ‘meat and greets’
Now on tour is a mobile historical museum hosted by a former hot dog blender who’s currently appearing on Canada’s Next Top Model.
Hair-raising cobranded promo hitting retailers
Actually, hair will be not so much raised as straightened in a combo product launch, branding initiative and sampling program by Conair and John Frieda.
Ford gets literal about branding
When in cow country, why not make like a cowboy with a great big branding iron?
Spin Master blitzing kids with Bakugan
By summer’s end, it will have given away 100,000 toys during hands-on battle opps at major events.
Canadian mag to be last monthly left for 8-14 set
The Magazine will enjoy sole survival status for this demographic when Disney Adventures goes belly up in November.
