Terry Poulton
Metro adds weekly movie section
There’s something new in today’s issue of Canada’s largest free daily newspaper.
Sky-high naming opp to be brokered by IMG
If Whistler’s about-to-be-built Peak to Peak Gondola turns out to be a landmark, slapping a corporate moniker on it now could be a savvy move.
AOL launches online music channel
The interactive biggie is offering customized advertising packages targeting desirable audience sectors.
Air Miles contest offers DIY prizing
First they asked members what they wanted, then they flagged retail partners by designing a contest around the consumers’ wish lists.
Canadian-made campaign aims to help refugees globally
The challenge BBDO Toronto tackled was how to help First World citizens relate to the realities of being a refugee. What they came up with was micro-targeted, and so powerful that the UN is sending it around the world.
Smirnoff inviting CGM in new global campaign
Consumers are being offered the chance to write themselves into the booze behemoth’s brand story.
And a moose shall lead them . . . right to XM Canada
To try to make subscribers out of the gazillions of commuters who suffer iffy radio reception between Toronto and cottage country, the satellite radio service first went for their eyes.
MySpace launches Canadian site
Today, Canada joined the US, UK, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Netherlands and New Zealand as countries that now boast their very own national portals.
Brand opps on offer for Rogers Picnic
Hot bands are lining up to appear at a cool event in an offbeat venue, and marketers are being invited to partake of the scene.
Ford Focus contest zeroing in on students
How do you get ’em to think about buying a car when all that’s on their minds is exams?
P&G airing ‘showmercials’ in Quebec
This is the marketing biggie’s third annual go-round as sole sponsor of TVA’s popular Thursday chick flicks, and the debut of 14 minutes worth of branded mini-movies.
DDB’s obits score
Dramatizing how many lives can be saved if enough people donate blood won the agency time and space with the G&M for innovative use of the newspaper medium.
Toronto Star to offer revamped sales model, new look
Flexible pricing tied to the readership and demographics of each of the newspaper’s sections will be on offer next year. But other changes will kick in later this month.
CRTC says specialty, pay-TV are thriving
Total revenue for Canadian specialty, pay, pay-per-view and VOD last year rose to $2.5 billion.
Media-rich Dove pro-age campaign targets mature Quebecoise
Fine-tuning the product’s inspiration platform for French-Canadian females, PHD is leveraging the fame of a popular regional celebrity.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
