Terry Poulton
CTV inviting viewers to star in promos
They won’t end up on TV posing with the net’s bouncing-red-ball logo, but they will receive DVDs of their performances, plus possible web fame.
Cassies judges announced as entry deadline nears
Mark Childs, VP, marketing at Campbell Canada, will chair the panel reviewing the year’s most effective cases.
New-season sales being led by tried-and-true properties
Several top Canadian media strategists tell MiC that – with very few new shows to pick from due to the recent writers’ strike – they’re advising their clients to invest in proven hits.
Bon anniversaire, Québec!
That’s the phrase that’ll be heard at the Calgary Stampede and elsewhere across Canada today – Québec City’s official 400th anniversary.
Clear Channel Outdoor beefs up sales
The three new staffers are Michael Croft, Ryan Powless and Iris Reese.
Sears regains top radio spender status:
Media Monitors – June 30-July 6, 2008
After two weeks off the top 10 chart, Sears is back, ousting Lowe’s from the #1 spot.
Study reveals secrets of good client-agency relationships
Marketers who achieve ‘client of choice’ status may see their agencies’ commitment upped by as much as 28%.
Second season greenlit for CBC’s Women
And this time the departure point for The Week the Women Went will be Tatamagouche, Nova Scotia.
BBM Snapshot: Horse racing fans
Seems the 2.4 million Canadians who enjoy watching the ponies run are also into another sort of gambling – they’re 3.7 times more likely than their fellow citizens to be contemplating marriage.
Canadian Architecture & Design bows this week
The glossy bimonthly is a second publication from Mike Dunphy, publisher of the regional architecture magazine North of 89.
Conventional TV revenue dips
StatsCan’s 2007 Television Report says the decline was the first in a decade, but that revenues for specialty and pay TV continued to rise last year.
AOL adds to custom ad solutions staff
Shira Biderman will focus on expanding online and mobile solutions for advertisers seeking to develop brand, targeted and performance-based campaigns.
Radio hot with home improvers: Media Monitors – June 23-29, 2008
Both Lowe’s and Home Depot were among the heaviest radio spenders this week.
Notes from the mediascape: Lacoste brand celebrating Big 7-5
What might the game of tennis look like 75 years from now? That’s the question the venerable crocodile brand is tossing out to consumers.
SMG, Leo B win Kellogg Canada
The ginormous account was previously held by JWT and MindShare.
