Terry Poulton
DDB’s Palmer heads new group to leverage breakthrough mobile technology
Vancouver ad guru Frank Palmer says he sees great potential in Mobile Lottery Solutions’ new system for deploying brand logos as icons in games of chance. So much, in fact, that he helped form a new marketing group to get his clients in on the action.
Media Experts wins ING Direct account
Ever since the virtual bank launched in Canada in 1997, MBS/The Media Company has handled its media planning. So last week’s announcement of an agency change came as a surprise.
Notes from the media landscape: Audience-engagement guarantees to become the norm?
Just in time to stir things up at the AAAA Media Conference in Las Vegas this week, NBC announced it will offer verifiable guarantees of audience engagement to any advertiser who requests them. How can the net pull off such a proposition?
Contests offer ad pros trips to Cannes
In the run-up to this year’s International Advertising Festival, Yahoo and the Globe & Mail are offering agency folks shots at free trips to France, plus opps to have their creations seen by all the right peers.
MiC K.I.S.S. Pick: Monster chicken apes King Kong
To instantly communicate that the chicken portions at Popeyes are BIG, the creative for a new campaign stars, what else, a giant fowl atop a skyscraper.
Sweet CGM as new Oh Henry! TV spots feature best video postings
After a PHD team brainstormed brand integration ideas for Hershey’s chocolate products, they ended up in a full-court press with the NBA that led to a doozy of an idea for new TV commercials.
P&G, Wal-Mart, original Designer Guys partnering for in-store promos
Procter & Gamble is teaming up with TV celebs Steven Sabados and Chris Hyndman for 600 in-store events at Wal-Mart to promote the company’s latest health and beauty products – and contribute to two charities.
Workopolis launching tongue-in-cheek campaign
In the goofiest premise to come down the pike in ages, the giant job search site is offering to help anyone whose excessive happiness after finding a great job is causing them problems.
And now … yodel-vertising?
To intro its single-serving cottage cheese product, Nordica is inviting denizens of downtown Toronto to express their inner Heidi at a lunchtime contest and sampling event. Non-yodelers may choose to compete with their very best yak calls.
Opps offered to catch tourists’ eyes this summer
For roughly the cost of one full-page ad in a major newspaper, MangoMoose Media is offering six months worth of messaging on double-decker buses that travel around downtown Toronto.
Innovative website offers socially responsible web marketing
Since launching two years ago, GiveMeaning.com has raised $2 million for a wide variety of good causes, while inviting advertisers to choose which ones to align their messages with.
National Post revamps Saturday Toronto section
More of everything, plus a ‘re-energized’ design. The National Post‘s new Toronto section is aimed at delivering a better read and a heftier payoff for advertisers in what’s being touted as Toronto’s meatiest weekend print venue.
Zoom Media bows interactive billboard units
In what the lifestyle targeter is calling a first for OOH, a GM campaign is pushing the buttons of 18-34 trendies in downtown Montreal – and enticing them to do likewise to explore the features of new Chevys and Pontiacs.
Genesis intros bus wrap domination for Altamira
When the media budget didn’t stretch to matching what the competition was splashing around, a new way of making the creative really pop was found. It proved to be so successful that the outdoor partner has added a new option to its rate card.
Kleenex users invited to personalize their own boxes
Kicking product personalization up a notch, Kimberly-Clark is enabling consumers to design and order one-of-a-kind boxes. Canadians will be able to get in on the action soon.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
