Terry Poulton
Taxi 2 bows edgy campaign for ’07 Mini
When you haven’t got much steak, you’ve got to emphasize sizzle. And that’s the general launch strategy for a new model whose exterior is nearly identical to that of its predecessor.
New emo research tool says eyes don’t lie
‘Saccadic’ may well be the next big buzz word thanks to a new way of measuring emotional reaction to visual stimuli.
MiC‘s Valentine K.I.S.S. Pick: Saturn enables florists to go green
Roses are nice, but GM Canada believes an even better treat on the most romantic day of the year is the cleaner air produced by its newest hybrid.
Newspaper circulation not declining: WAN
Canadian titles are among the scores of publications examined in a new report from the World Association of Newspapers. Its Twainesque conclusion: Reports of the death of traditional newspapers are greatly exaggerated.
Smart-cartvertising the next gold rush for advertisers?
Now in beta testing for major US marketers, these RFID-powered babies do everything but sign shoppers’ credit cards.
Shotgun Fund bows shock & loathing tactics
In what’s probably the most unusual Valentine’s Day promo ever, Dentsu Canada is literally resorting to bathroom humour, plus a few other deliberately outrageous buzz-generating activities, to spark attention for a private equity firm’s ‘I Hate My Partner’ initiative.
Kangaroo inks NASCAR deal with Sprint-Nextel, offers more brand opps
Merely watching a sports event in the stadium is so 20th century. Now well-heeled fans can enhance the experience with hand-held devices that receive live broadcast feeds and behind-the-scenes action – plus sponsors’ content.
MiC‘s K.I.S.S. Pick: bus stop TV
It took the Discovery Channel to, well, discover one of the few captive audience sectors that hadn’t been addressed until now.
Soup’s on as Baxters launches its biggest campaign in 139 years
Serendipitously coinciding with the current cold snap in its target markets, the venerable Scottish comestibles purveyor is taking a multimedia fling.
Carat’s Verklin to head Media Lions jury
Get ready to be judged.
Ad pundits underwhelmed by Super Bowl spots
Traditionally, it’s the biggest single event of the year for heavyweight commercials to attract eyeballs on both sides of the border. Global will report later today how many Canadians watched, and MiC will report the number tomorrow. But this year’s game definitely won’t go down as the most memorable ever, according to these industry professionals.
MiC‘s K.I.S.S. pick: Ancient Egyptian e-nigmatic viral
When you think ‘Egypt,’ hieroglyphics may come to mind, and that’s the idea behind one of the pass-along incentives just added to the Egyptian Tourism Authority’s revamped website. Log on, compose an e-card, and it will arrive in exotic symbols – driving the recipient to the site for translation, plus a pitch.
MiC‘s K.I.S.S. pick: local street art goes global
Artist Julian Beever’s elegant chalk recreation of William Haussoullier’s ‘Fountain of Youth’ might have remained the sole enjoyment of folks passing by NYC’s Union Square. But then Aveeno posted a time-lapse video of the creation in progress on YouTube and now it’s winging around the world.
MiC Rant: Levine says Turner stunt proves it’s not true that all publicity is good publicity
Guerilla marketing can be superbly effective. But PR vet Michael Levine fumes that what operatives of Turner Broadcasting did this week is bound to go down as the worst PR blunder since WKRP in Cincinnati dropped a gaggle of hapless turkeys out of a plane for a Thanksgiving promotion, assuming they could fly. They didn’t. And neither did an inexplicably clumsy effort that’s already resulted in arrests in Boston.
AOL.ca bringing American Super Bowl ads to Canadians
Canadian fans of the American mega-commercials that air during the Super Bowl will be able to view all of them on their computers while watching the big game this Sunday – and get in on the voting for top spot.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
