Terry Poulton
Cineplex Media appoints new sales VP
Cineplex Media has tapped former Alliance Atlantis sales veep Bryan Press to beef up its own sales division.
Porter resumes status as #1 radio spender:
Media Monitors – May 19-25, 2008
Porter Airlines recaptured the #1 spot it had dominated for a month until the previous week, but the auto sector wasn’t far behind.
Samsung expresses itself all over Union Station
In one of the most robust OOH dominations ever, the marketer has plastered its ‘Express Yourself’ campaign where thousands of Toronto commuters can’t miss it.
Canadians increasingly irked by ads: OMAC survey
Released yesterday by the Out-of-Home Marketing Association of Canada, ‘A Day in the Life II’ measured consumer perception of, and tolerance for, ads in all media.
Marketers compete to create ‘coolest eco-sculpture’
The prize: enhanced awareness of the need to save electricity this summer. The medium: air conditioners that no longer cut the mustard energy-wise.
BNN relaunches website
As well, Business News Network – Canada’s only TV service devoted exclusively to business and finance news – bowed the ‘BNN $25,000 Challenge.’
Bell’s toothy icon takes to the waves
Not the airwaves, but the wet ones, in an outdoor campaign for the telco’s WiMax service that almost didn’t happen.
Notes from the Mediascape: Yanks putting selves on M&Ms
Consumers are being invited to order batches of candy bearing their own mugs and personal messages.
Dairy Farmers, Tennis Canada team up
Dubbed ‘Everyday Champions,’ the multi-year partnership is aimed at promoting healthy, active lifestyles.
Kraft bows ‘Savour Summer’ contest in Quebec
Prizes up to $75,000 will go to upgrading the winners’ favourite community centres and sports fields.
Pepsi, Mazda fuel up for contest
With the slogan ‘Max your ride, fuel your drive,’ the two mega-marketers are offering the chance to win eight ‘tricked out’ Mazda3 Sport GTs.
Marketers in tizzy over Sex & the City
The excitement is rising – and the deals are burgeoning – as we get closer to May 30, when the characters from the series will once again totter around NYC in their Manolos.
Bell launches virtual video store
It’s the first Canadian online service to offer new-release movies and TV shows the same day retailers put them on sale.
Oh Henry offering musicians sweet deal
Whichever struggling Canadian band wins the chocolate-bar brand’s contest will join star performers on stage at this year’s Virgin Festival.
Home improvement sector spends big on radio:
Media Monitors – May 12-18, 2008
As spring rolled in, Wal-Mart ended Porter Airline’s month-long ride at #1, while Lowe’s was a close second and Home Depot came in at #9.
