Tim Shepherd
Tourisme Montreal fights the recession with multiple targets
The city’s tourism bureau is aggressively trying to counter dwindling visitors.
A little Prevention goes a long way
Olive Media adds Prevention.com to its roster of websites.
VisionTV adds Punjabi sitcom to lineup
The network will begin airing new Punjabi-language, Canadian-made series Teri Meri Duniya in May.
Collins Barrow promotes clarity to the biz community
The mid-market accountancy association looks to build brand awareness with a new print campaign.
Kitco launches outspoken competition
The precious metal retailer hopes to boost web traffic with a ‘So You Think You Can Rant’ contest.
Silk Canada is all smiles
A campaign to promote the new taste of Silk soy beverages includes an online ‘Share your Smile’ viral app, a Facebook game called Smile Tile and a Smile Gallery partnership with the Contact photography fest.
Canada’s best chef competition raises Olympic gold
A behind-the-scenes series about the Gold Medal Plates culinary competition debuts on Travel + Escape next month.
New tool measures brands’ social status
The US-based Vitrue Social Media Index gauges brands’ web exposure.
TVO turns the lens on sponsors
TVO is launching a series of photography docs next month, and is highlighting sponsors Henry’s and Canon online and off.
Notes from the mediascape: E1 Entertainment ‘eye-vertises’ Twilight
The DVD distrib used specially created contact lenses to promote the release of Twilight.
Unibroue wins big at 2009 Sponsorship Marketing Awards
Quebec microbrewery Unibroue wins Gold and Best in Show honours.
Astral Media shores up Vancouver radio station
Astral Media Radio Sales will represent Vancouver’s newest radio station.
A&W declares April 19th ‘Uncle’s Day’
The fast-food chain’s social media recipe met with success hyping participation in its Uncle Burger contest, and reaching out both to Boomers and a younger burger demo.
The Catholic Church opens its doors – again
The Catholic Archdiocese of Toronto has launched a new radio campaign and microsite to lure strays back to the flock.
Yellow Pages launches smartphone app
The new mobile search application for Blackberry and iPhone users gives priority advertisers a new way to connect with users on the go.
