Steve Rosenblum is getting ready to take the reins of IAB Canada’s cross-media optimization research.

Nearly four in ten have visited them, and three in ten have posted personal profiles.

Water does a body good, even when your body’s not real.

There’s nothing like reading anonymous posts about where other people have had sex, the ways they’ve cheated or the racy fantasies they can’t forget. Building buzz for a book at the same time is a bonus.

The multi-faceted initiative is a fresh brand strategy for dairy farmers. Meanwhile, Taxi’s chief creative officer for English Canada has resigned.

The new viral films and interactive tools will be introduced in Toronto today at the first Dove Self-Esteem Fund Summit.

Agencies and online publishers now have new guidelines to follow in order to keep their focus on ‘developing great campaigns and creative, not on executional logistics.’

Inside Entertainment has put a few more marketer-friendly features online.

An online mag in Montreal is betting the future of its readership is in customization and social networking.

Wanna share some recipes? Or tune in for a quick video lesson on baking a chocolate cake?

It’s the second time around for the brewco, but the first for a highly interactive component.

The Vancouver Film School’s marketing strategy – using online video ‘viral engines’ to promote both students and the school – is paying off.

Quebecor Media is beefing up its portal power with French-speaking families.

The national newspaper is pushing forward with its roll-out of interactive contests – this time with a Caribbean twist.

It’s not quite as direct as YouTube’s presidential election debates down south, but Quebecor is injecting UGC into its provincial election coverage.