One is a year-long download deal to raise Olympic funds. The other is a contest whose winner will be flown to Russia for the launch of the telco’s new satellite.

Everyone who joins Roots’ Insider email list can get a carbon credit.

Vancouver’s almost-three-year-old VitaminV.ca is expanding eastward via VitaminT.ca and VitaminM.ca.

The Aboriginal Peoples Television Network’s new online property aims to connect innovation and tradition.

No need for arrows when there’s Lavalife pizza boxes at the door.

Fruity Cheerios are getting a starring role in a branded campaign on the Tooncaster’s fall sked.

The online game backing the TV trivia show’s second season may not pay off like the on-air version, but it sure is addictive.

But there’s also a viral payoff for every student who submits a goofy depiction of adventures on the job – and even an ad posted on Facebook.

It’s touting its new music store as a Canadian first and offering a contest involving popular crooner Michael Bublé.

Sales will be handled by B-Scene, the Toronto agency’s recently acquired digital and media division.

The book and music retailer is getting into the game of consumer-generated content – online and (for a price) in print.

As suggested by its snappy moniker, SugarShock is an addictive blog for time-pressed readers who need their beauty fix fast.

And, in a CGC first for the CFL, some contestants’ postings will be aired on CBC during game broadcasts.

The clever initiative is aimed at prompting Canadians to get serious about planning for their financial future.

He’s still nameless, but now the dude with the sing-songy Swedish accent is visible in a new mattress campaign.