Interactive

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Zip.ca adds indie flicks to the mix

Movie mail-in renter Zip.ca‘s new Zip.tv arm – described in MiC‘s Jan. 8 issue – has now invited filmmakers to upload, view and share their feature-length movies.

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Media Contacts enlists tech partner for interactive campaigns

A competitive pitch for enhancing the digital infrastructure at Media Contacts has ended. And the award goes to…

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FT picks up stylin’ podcast sponsor

Last fall, CHUM Interactive relaunched FashionTelevision, declaring it the world’s most accessible fashion brand. Now they’re backing up the claim with numbers and sponsorship.

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Notes from the Media Landscape: Nike makes lemonade out of nasty Imus lemon

Inspiration for a doozy of an ad arose out of the ashes of shock radio jock Don Imus’ infamous career.

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Hockey Moms to score, thanks to MasterCard

MasterCard is leveraging WOM for a contest to crown Hockey Mom of the Year, and Bobby Orr’s getting in on the action.

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Ad mascot mingles with Mickey

By special invitation, the Roaming Gnome is appearing at Epcot Center’s international flower show and even producing an online diary about his adventures.

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MiC K.I.S.S. Pick: Hellmann’s offering garden plots to urbanites

When you want consumers to have greens upon which to pour your products, why not help them grow their own?

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Sunsilk and MuchMusic staging wig-out contest

Deets are still under wraps about a big payoff for the co-branded initiative, but here’s the skinny on phase one.

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AOL clicks to score with NHL content

AOL Canada is serving up sponsor-friendly hockey content with talent from CBC and Sportsnet.

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MiC K.I.S.S. Pick: Duncan Hines invites CGM with cupcake contest

To prod Canadians and their offspring oven-ward, the baking biggie invited online postings of photos of youngsters getting busy in the kitchen.

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Calling all uploaders – CMT needs a host

The Corus-owned net is putting the user-gen, vote-for-the-winner trend to use for its latest casting call.

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And now, consumer-generated snacking buzz

Dare Foods is rustling up ‘Snack Champions’ to sample and promote Simple Pleasures cookie bars. And yes, you too are eligible.

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Whirlpool whomps up a sudsy triple threat

The appliance biggie has come up with an enviable combo: an attention-grabbing exhibit for a major consumer show, an engaging online auction, and a hefty contribution to a charity that’s appropriate to its stock in trade.

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Nicoderm’s cautionary tale hits YouTube, shills on eBay

Building on the insight that folks trying to kick nicotine tend to get a tad tetchy, JWT got to thinking about what they might do when in extremis.

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CBC boosting mobile opps for NHL & fall sked

Fans can choose the three best players in CBC’s hockey playoffs, via mobile or online, and the two platforms will keep coming together.