Interactive

Media Contacts enlists tech partner for interactive campaigns
A competitive pitch for enhancing the digital infrastructure at Media Contacts has ended. And the award goes to…

FT picks up stylin’ podcast sponsor
Last fall, CHUM Interactive relaunched FashionTelevision, declaring it the world’s most accessible fashion brand. Now they’re backing up the claim with numbers and sponsorship.

Notes from the Media Landscape: Nike makes lemonade out of nasty Imus lemon
Inspiration for a doozy of an ad arose out of the ashes of shock radio jock Don Imus’ infamous career.

Hockey Moms to score, thanks to MasterCard
MasterCard is leveraging WOM for a contest to crown Hockey Mom of the Year, and Bobby Orr’s getting in on the action.

Ad mascot mingles with Mickey
By special invitation, the Roaming Gnome is appearing at Epcot Center’s international flower show and even producing an online diary about his adventures.

MiC K.I.S.S. Pick: Hellmann’s offering garden plots to urbanites
When you want consumers to have greens upon which to pour your products, why not help them grow their own?

Sunsilk and MuchMusic staging wig-out contest
Deets are still under wraps about a big payoff for the co-branded initiative, but here’s the skinny on phase one.

AOL clicks to score with NHL content
AOL Canada is serving up sponsor-friendly hockey content with talent from CBC and Sportsnet.

MiC K.I.S.S. Pick: Duncan Hines invites CGM with cupcake contest
To prod Canadians and their offspring oven-ward, the baking biggie invited online postings of photos of youngsters getting busy in the kitchen.

Calling all uploaders – CMT needs a host
The Corus-owned net is putting the user-gen, vote-for-the-winner trend to use for its latest casting call.

And now, consumer-generated snacking buzz
Dare Foods is rustling up ‘Snack Champions’ to sample and promote Simple Pleasures cookie bars. And yes, you too are eligible.

Whirlpool whomps up a sudsy triple threat
The appliance biggie has come up with an enviable combo: an attention-grabbing exhibit for a major consumer show, an engaging online auction, and a hefty contribution to a charity that’s appropriate to its stock in trade.

Nicoderm’s cautionary tale hits YouTube, shills on eBay
Building on the insight that folks trying to kick nicotine tend to get a tad tetchy, JWT got to thinking about what they might do when in extremis.

CBC boosting mobile opps for NHL & fall sked
Fans can choose the three best players in CBC’s hockey playoffs, via mobile or online, and the two platforms will keep coming together.