What better way for Contiki Holidays to boost awareness of its Greek resort than to throw an online pool party?

Teens spend billions online, often using their parents’ credit cards. Now MuchMusic is pushing its own branded pre-paid plastic at teens and parents, hitting both targets with messages of freedom.

Alliance Atlantis is rolling out a Hummer, a Facebook page, and some online media buys to build buzz for blogTV.ca, its live user-generated content site.

Groceries, laundry and podcasts by Pamela Wallin brought to you by … BMO?

Unilever’s Sunlight Multi-Action brand is reaching out to moms and kids in a $25,000 outdoor makeover contest. The campaign tasks YTV and W Network viewers with identifying the family in direst need of yard work.

MuchMusic, Space and FashionTelevision are on board for the launch of Joost.com, which is racking up deals with content owners around the globe in a bid to rule the Internet TV space. The service is built around a biz model that Google/YouTube has yet to meet – free for users, protection for content owners, and ad opps for marketers.

No need to suit up, trek to Alaska and risk frostbite to enjoy the world’s top dogsled race. Just cozy up to a computer instead.

Mazda’s Campus contest test drives social media, user-generated content and online innovation to reach the university and college crowd.

Online do-it-yourself media planning is now available in Canada. And in the US, the imminent launch of a new online system sparked big buzz at last week’s 4As conference. At least one Canadian media planner believes all this isn’t necessarily good for the client.

Vancouver ad guru Frank Palmer says he sees great potential in Mobile Lottery Solutions’ new system for deploying brand logos as icons in games of chance. So much, in fact, that he helped form a new marketing group to get his clients in on the action.

Who knew cockroaches could rock out? The latest campaign for the Toronto Zoo stars a musically inclined Madagascar Hissing Cockroach named Jeb.

Vice Magazine, Spike Jones and MTV – those three names made media news in the US when rumours began to circulate about the launch of VBS.tv, a new Internet video provider targeting males 18-34 with edgy content. ‘It’s ridiculous how generous we are,’ says the press package – a phrase that will easily apply to marketers wondering what’s in store for them on VBS.tv.

Olive Canada is pushing forward with its vision to serve the media-buying community as a one-stop shop for reaching millions of online users.