Interactive
Sweet CGM as new Oh Henry! TV spots feature best video postings
After a PHD team brainstormed brand integration ideas for Hershey’s chocolate products, they ended up in a full-court press with the NBA that led to a doozy of an idea for new TV commercials.
New MTV series to feature musical match-ups
MTV is creating an online dating show that acts as a matchmaker based on contestants’ music tastes. And the makers of some all-time favourite candies are getting ready for some tasty brand integration from Date My Playlist.
YTV to enliven March break with engagement offers
It smells like tween spirit. Toronto-based Corus Entertainment is putting the power of the airwaves into the hands of the little people. During March break, kids will be able to vote their favourite shows back onto the airwaves – and even have a chance at being turned into an animated character in the hit TV series Captain Flamingo.
Events
CARF Breakfast Speaker Series
February 28
Toronto
OMMA West
March 19-20
Hollywood
Innovative website offers socially responsible web marketing
Since launching two years ago, GiveMeaning.com has raised $2 million for a wide variety of good causes, while inviting advertisers to choose which ones to align their messages with.
Dove goes global with Pro-Age campaign
Having opened eyes with its now-famous ‘Campaign for Real Beauty,’ Unilever is upping the ante in a new initiative. The goal? Inducing an attitudinal shift regarding age.
Corus targets tweens with TheBigRip.com MMOG
Toronto-based Corus Entertainment has launched the first of its ‘massively multiplayer online games’ (MMOGs) aimed at drawing tweens – and marketers – into a virtual galaxy. Fully-integrated sponsorship opps are in the works.
Kleenex users invited to personalize their own boxes
Kicking product personalization up a notch, Kimberly-Clark is enabling consumers to design and order one-of-a-kind boxes. Canadians will be able to get in on the action soon.
Consumers rank brands online – powered by OOH & SMS
The Best New Product Awards wrapped up on Feb. 8 in Toronto, but the buzz is only beginning for the online home of the massive national survey. Major OOH agencies are rolling out a poster campaign to push grocery shoppers to get involved at BestNewProducts.ca. Expect to hear about dogs ending their hunger strikes…
Kangaroo inks NASCAR deal with Sprint-Nextel, offers more brand opps
Merely watching a sports event in the stadium is so 20th century. Now well-heeled fans can enhance the experience with hand-held devices that receive live broadcast feeds and behind-the-scenes action – plus sponsors’ content.
Bell backs clay faces and French humour
The claymation clips Teteaclaques.tv are already drawing millions of online comedy seekers in Quebec. Now Bell Canada wants to introduce the French-language phenomenon across the country on multiple platforms, from mobile to TV.
Amp’d Mobile has Canadian content deals in the works
In addition to made-in-America content, the company’s north-of-the-border subscribers will also get to see domestically produced fare.
Pogo asks kids for TV spot ideas
ConAgra Foods Canada is putting the Pogo brand in kids’ hands – almost. A cash-winnings contest is asking kids, ‘When you’re eating a Pogo with one hand, what do you do with the other?’ But the three best answers get more than a Pogo pay cheque. The commercials will run on the re-branded Teletoon and YTV.
2 Magazine preps web-based reality series
Toronto-based 2 Magazine, the lifestyle magazine for couples, is taking its ‘Couple Makeovers’ idea – traditionally a nine-page print feature rife with brand integration – into the realm of video podcasts. Set to launch with the mag’s spring issue in March, the eight-episode series takes the sponsorship opps live and online.
MiC‘s K.I.S.S. pick: Ancient Egyptian e-nigmatic viral
When you think ‘Egypt,’ hieroglyphics may come to mind, and that’s the idea behind one of the pass-along incentives just added to the Egyptian Tourism Authority’s revamped website. Log on, compose an e-card, and it will arrive in exotic symbols – driving the recipient to the site for translation, plus a pitch.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
