As of mid-February, people planning trips to major Canadian cities will have a one-stop site for checking which cultural events will be happening during their stays. And advertisers will have the option of a full urban media buy.

The popular NYC-based interactive broadband destination – home of such faves as Behind the Music That Sucks, The Massive Mating Game and Tourette’s Cowboy – is hopping over the border to add an engaging and measurable marketing platform aimed at Canadian males 18-34.

Its code name is ‘Project Panama.’ But industry insiders will soon get a sneak peek at the re-launch of Yahoo Canada’s new search engine protocol.

Take a look around any busy subway or streetcar, and chances are you’ll see one person reading a book and another looking at a mobile screen. Wattpad is betting both types can find something interesting from its new story-sharing service.

Virgin Mobile is getting into the user-generated content arena by giving customers the power to express themselves on Studio V. And there’s a built-in incentive for making content that’s good enough to go viral.

Torstar Digital’s Olive Canada Network is now a truly national and bilingual service for Canada’s online advertisers. The company partnered with Gesca Digital’s French language websites – bumping its national reach up to 60% of online Canadians.

Assumption: MySpace and its ilk belong primarily, if not exclusively, to the young. Fact, according to a study by Leger Marketing: Over-30 codgers are more than holding their own in this sphere.

As Canada’s first and only live-video user-generated site winds up its first month of operation, no one knows whether marketers were eavesdropping as consumers expressed their passions and concerns. But so far, none has grabbed the chance to get in on the act.