Anything you want, wherever you want it. With the unveiling of Apple TV and the new iPhone yesterday, Apple CEO Steve Jobs has moved for a bigger piece of the media world, at least that part of it that’s under consumer control.

Imagine having millions of consumers worldwide live, breathe and even become obsessed with one of your ad efforts for weeks at a time. That’s the goal of a new alternate reality game that wowed even the sophisticated techies attending this week’s Consumer Electronics Show.

After mailing customers a whopping six million DVDs, thus becoming Canada’s busiest online video service in just three years, Zip.ca is about to launch Zip.tv. The goal is to not only bypass Canada Post by enabling downloads of movies and TV shows, but also to offer free hosting of user-generated video content.

If you think about it, Christmas is actually one of the oldest brands. Edmonton-based ad agency Red Communications did think about it, and came up with some amusing ideas for refreshing the aging brand, especially to appeal to tech-savvy youths.

Rather than sending out a cheery holiday greeting, Carat Fusion is virally inviting folks to design virtual gingerbread cookies on its website. Then the agency will donate a dollar per cyber munchy to Save the Children.

Are the days of tuning in for live performances and celebrity carpet walks coming to an end in the history of music video awards? Maybe, or maybe not. Yahoo! Music Canada’s putting the power in the hands of the people for doling out the honours, though, and putting the red carpet, so to speak, online.

Mega Brands taps into the hot-button issue of couch potato kids by aligning the brand with independent thought, creativity and kid power – tapping the social and viral media scene to establish a use-your-mind social strategy for the Lego contender.