Interactive
Western Toyota dealers cast multiplatform net to catch buyers
To reel in even more folks than were attracted by last year’s Call of the Tundra fishing contest, Prairie dealers have added synchronized elements including a broadcast of the event on Global TV.
Most effective campaign of the year?
BBDO Montreal’s ‘Lait au chocolat’ spot for the Quebec Federation of Milk Producers – which had dynamic media components – took three top awards at yesterday’s Cassies ceremonies.
Canada.com gives the gift of engagement this year
It’s an old-fashioned idea – the Holiday Guide. Small town papers have been making money for years doing these kinds of sponsor-driven supplements. As this festive tradition continues online, user-generated features are to be expected, and CanWest Interactive – arguably one of Canada’s largest pushers of online content – is trying to bundle it all for Christmas cheer, brought to you by…
Nokia ups ante by hiring heavyweights Bowie and Wenders
The bar for promoting musical devices was raised big-time when Nokia got into the content provision game, enlisting music legend David Bowie and legendary film director Wim Wenders.
Teletoon adds social component to holiday promos
‘Tis the season for toys, and the marketing moves at Teletoon this year are extending beyond on-air programming and into the realm of online gaming and viral prize packs – so when you win, your friends win too.
Pimp my … email?
A software co that services email users in 100 countries is now exploring ad opps, and touting its viral Trojan horse potential.
Polar bears as content?
A fireplace channel, a fishtank channel… a polar bear channel? Why not? AT&T and Vonage thought it was a good enough idea to back with Tundra Buggy Adventure.
BoomBoxBaby and VerveGirl strike quid pro quo
The deal gives new exposure to an already popular cyber service, adds relevant content to Corus Radio’s newly launched online station, and extends the BoomBoxBaby brand into print.
Subway’s online engagement a whopping success
A gobsmacking, database-fortifying 675,000 online entries have already been generated by Subway Canada’s Good Stuff Giveway. And mounting momentum may bump that over the million mark by the time the contest concludes this weekend.
Heineken’s TV and cinema spot next best thing to real James Bond flick
StrawberryFrog’s NYC shop created a suspenseful Heineken spot keyed to next week’s release of Casino Royale and wound up hitting the big time with a mini-movie/spotumentary playing on YouTube.
Schedules: A thing of the past thanks to podcasts?
With four of iTunes Top 20 podcasts in Canada coming from CBC’s programming earlier this week, CBC has put out a call for sponsors on all but one of its podcasts.
Corus to offer free music downloads
Corus is adding to its portfolio and letting advertisers in on the digital action while getting into the virtual storefront biz.
Broadband in Canada growing twice as fast as in US
The keynote speaker at Toronto’s ‘Now Playing’ seminar on online advertising aims to ease the fears that some media buyers still have about the digital world of options, a world where AOL.ca‘s own video player has seen a 400% growth in usage over the past three months.
Canuck kids get own interactive radio station
With Boomboxbaby.ca, Corus Radio has scored a first in Canada – broadband radio for teens and by teens.
YTV gives Hasbro star turn on Saturday morning block
YTV’s bid to control Saturday mornings by luring in kids aged 8-11 with Crunch has attracted a fitting sponsor in Hasbro. A new contest hypes Hasbro’s Tiger Electronics media player for kids. YTV’s Saturday morning host will host will even show you how it works.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
