Interactive
Maple Pictures blasts The Expendables
A media campaign for the Aug. 13 film includes a subway-station domination in Toronto and sports-oriented media buy that links to an innovative YouTube execution by Lionsgate.
Rogers to acquire BV! Media
The deal will see BV!’s over 400-website-strong ad network incorporated into Rogers’ digital media sales portfolio, giving the mediaco greater reach into Quebec.
Tourisme Quebec’s mobile forecasts
A new app launching in English this week will provide tourists with activity suggestions according to an hourly forecast courtesy of the Weather Network.
Shoppers Drug Mart’s Optimum party blitz
The drugstore retailer is entering the social media space for the first time this week with a 10th anniversary celebration of its Optimum loyalty program.
MTV launches reality show for Microsoft
Three people will star in a show called The Youth Electric housed on MTV.ca, created by the network for the brand.
Newad expands Toronto office with new hire
The Montreal-based media co names Paul Sedik to newly created management position.
Changing channels: TV, radio consumption declines, online video up
About a quarter of Canadians are now watching TV online, according to a CRTC report released yesterday.
McDonald’s sponsors Itibiti app
An integrated desktop ‘Launch Pad’ is set to be promoted with a soc media push from McDonald’s, the presenting sponsor of the device.
Doritos targets late-night snackers
The PepsiCo-owned brand has launched two new flavours – All-Nighter Cheeseburger and Last Call Jalapeno Popper – and is using Facebook to get the word out.
Tourism Toronto celebrates video stars
The marketing org sets up recording kiosks at summer events to capture city kudos, then brands the footage and readies it for the social mediascape.
Tribal DDB promotes Marty Yaskowich
The interactive digital agency announced today that Yaskowich is now the managing director of Tribal DDB Vancouver.
Drink and dial: Budweiser launches free phone line
Labatt allows consumers on a budget to make free long distance calls via a Facebook app created by Fibernetics.
Philly falls from heaven into the Sympatico kitchen
Kraft’s Philadelphia Cream Cheese has launched a series of online cooking videos with a unique overlay that reflects its new digital strategy, explains brand manager Farrah Bezner.
ComScore launches Video Metrix 2.0
The latest edition of the video measurement tool will roll out in Canada this week.
App-etite: Girlworks goes where girls are
Girlworks magazine publisher Janet Kim explains the strategy behind the development of an iPad app for their digi-savvy target demo.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
