Ready to put their money where their WOM is, Telefilm Canada will give up to $50,000 to distributors and their agencies through the Web-Cine 360 fund for the best social media campaigns promoting English films.

Giant burger balloons are live streaming on Facebook from the longitudinal centre of Canada, urging Canadians to vote on which McD’s classic they prefer: Big Mac or Quarter Pounder.

A new Facebook app allows Fido fans to put their own pooch on a virtual billboard.

The venerable news service has redesigned its North American news page to offer greater navigability and high-impact ad units. A new travel section with custom opps is set to launch as well.

Goodbye Google Analytics: 58Ninety’s Ted Boyd shares what was discussed at the second-ever meeting of the Audience Measurement Bureau’s Canadian Digital Advisory Committee.

Named the league’s ‘official national wireless provider,’ Telus announces a sponsorship deal that includes exclusive content for the CFL’s new mobile app.

Audit Bureau of Circulations’ latest digital measurement will give buyers increased confidence when placing ads on mobile, explains ZenithOptimedia president and CEO, Sunni Boot.

The organization moved to an all-digital media strategy in 2009, and is now using a new SEM technique to engage its US target audience for its summer campaign.

In partnership with the Alberta Beverage Container Recycling Corporation, the event has launched an augmented reality-based contest to target 18- to 25-year-olds with instant prizes and recycling messages.

The retailer has partnered with singer Nikki Yanofsky in an exclusively digital campaign that aims to engage youth.

On the brand’s YouTube channel, consumers can choose the next move for the perennially frustrated campaign character.