Interactive
Cadbury plays with global non-profit
The candy co teams with charity Right to Play to raise funds and awareness with online and on-pack promotion.
Walmart breaks eco-barriers
The retailer’s new TV and online campaign addresses three key issues that can hinder ‘green’ marketing: price, confusion and habit.
Feel-good media deals highlight ABC Life Literacy sale
The annual event is offering media deals up to 65% off rate cards for marketers who want to save money and promote a good cause at the same time.
Coke celebrates World Cup with dance celebration
The long-time FIFA World Cup sponsor is bringing the tournament trophy to Toronto next week, encouraging fans to dance their FIFA pride on its YouTube channel.
Yellow Pages flexes its mobile muscles
A new online component of a rebranding campaign launched this week, extending the popularity of TV ads and asking consumers to interact with characters.
Becel Vegan spreads across digital space
A takeover today of Facebook and the Google Network of websites targets eco-conscious consumers who are likely to appreciate the new Becel product, which is made with all-vegan ingredients.
Facebook launches Social Plugins
The social media site announces new sharing features at its f8 developers conference, with the Globe and Mail and NHL.com on board as launch partners.
WestJet declares customer care online
A new advertising campaign from the airline sees hundreds of WestJet employees pledging their commitment to customer service in online videos and a national multimedia campaign.
Rickard’s taste-tests its new Dark flavour
The Molson-owned brand is promoting its new Dark beer with a digital and TV push, while also leveraging the digital success of the ‘Brew Your Own Beer Ad’ campaign launched earlier this year.
ComScore and PMB combine forces
The new data-sharing partnership will help buyers and publishers better understand online readers’ behaviour, and determine which demographics are duplicated in print and on the web.
DFC’s cheeseman marks crackers, pizzas downtown
A 3D billboard in Toronto targets the imaginations of moms on the go, while a more subtle, online content integration schools fine-cheese amateurs in this dichotomous Dairy Farmers of Canada campaign.
Delta Hotels encourages neighbourly deeds
The hotel and resort co is encouraging Canadians to do good deeds with a campaign that focuses on community service and fundraising, while building Delta’s social media presence.
Virgin America tweets its fleet into Toronto
The airline announced this morning it will launch a California-to-Toronto service with a Twitter promotion and contest, opting to delay a traditional push until the weekend.
Nightlife.ca gets hot new look
Rogers and Annabelle Cosmetics have signed on with integrated advertising deals for the relaunch, which includes new ad opps, increased user engagement and a goal to more than double its page views.
Victoria Gin courts queens
The Canadian spirits brand is leveraging its connections in the GLBT community and launching a Queen Victoria look-alike contest with the Fairmont Royal York hotel in Toronto.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
