Interactive
Camouflage ad message in widgets, says Microsoft study
Aimless surfing drowned last year, Microsoft declares, after its study indicates that more than 80% of consumers pre-plan their online use.
Consumers will pay for e-reader, iPad content: ComScore
The US-based study on consumer attitudes finds a high level of interest in those devices and the content viewed on them.
Samsung travels in 3D with mobile TV café
This week Samsung and Future Shop will team up to promote the launch of the 3D TV, taking it easy in a mobile café in Toronto.
Lavalife makes Summer Love with Virgin, Colgate
The Toronto-based online dating site is launching the sophomore edition of its ‘Canada’s Top Singles’ contest with more media, new brand sponsorship and an expanded event finale. Additional tiered sponsorship opps are available.
Ipsos: internet beats TV in hours spent
For the first time since the research firm started tracking it, Canadian adults’ weekly online usage has surpassed that of TV.
Kotex rejects visit from ‘old Aunt Flo’
Feminine hygiene advertising is stuck in the 1950s, says the Kimberly-Clark brand, as it introduces U by Kotex with a modernized new look and online educational forum.
Rich media, rich rewards: VideoEgg, comScore
The online ad network and audience-measurement co team up on a study to examine the impact environment has on ads, and how the media format used influences brand recall.
Kinder surprises with playhouse contest
Since being featured on Jon & Kate Plus 8, Kids Crooked House has achieved notoriety as a product placement success story. With the launch of the playhouse in Canada, the brand is partnering with Ferrero Rocher’s Kinder Surprise.
Toronto Life embeds ads into new blogs
Peroni beer and Drake Hotel are taking advantage of new advertising opportunities on the redesigned website. A brand brave enough to enter the unpredictable social media realm directly can now also sponsor the comments section on the site.
Agencies tackle digital ad verification
Toronto-based Media Contacts and US-based GroupM announce the implementation of digital ad verification technologies for online ad network buys to better track media strategy executions.
Transcontinental in the black for third straight quarter
In its first quarter fiscal report, the company attributed growth to the expansion of advertising options through its digital portfolio and an increase in magazine-related web and mobile revenue.
The Score Marches on with NCAA Madness
The channel launches its multi-platform coverage of the famed NCAA basketball tournament with sold-out inventory and a roster of sponsors including Toyota, Lowe’s and Budweiser.
It’s alive! Newspaper readership holds steady: NADbank
The 2009 NADbank readership study is out and the results indicate that while mobile may be making all the headlines, people still like the feeling of pulp n’ paper in hand.
ABC modifies definition of digi mag
The auditing bureau has changed the definition of what constitutes a digital magazine in light of new applications and devices, such as the Apple iPad.
Harlequin romances Nintendo DS
Notes from the mediascape: Harlequin gives Japanese readers a chance to live out their fantasies in a new line of love stories for grown-ups.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
