Interactive
Branchez-vous.com branches out with upgraded site
The popular Montreal website portal redesign will entertain more advertising and sponsorship opportunities.
Fairmont Hotels goes social with new website
The Toronto-headquartered hotel chain launches a social media hub for its properites, in an effort to further engage its consumers with the brand and enhance the repeat customer experience.
Metro gives local advertisers an online boost
With a new shopping section on its website, Toronto’s Metro daily newspaper hopes to increase revenue while adding value to local retailers that can’t afford to advertise online.
Novus Entertainment runs with OOH strategy in Vancouver
The internet and cable service company is launching Canada’s fastest bandwidth Monday Feb. 12, and its media strategy is heavily focused on events and street marketing, taking advantage of the pedestrian presence during the Olympics.
XM Canada tunes in on Facebook
The satellite radio provider has extended its digital strategy to Facebook with a new app that allows users to listen live on the site. The platform will be promoted with a genre-targeted Facebook campaign and on-air promos.
TSN.ca and PokerStars ante up
The website and sportscaster have teamed to create the co-branded TSN Poker Club, a free-to-play poker game designed to engage sports fans and promote both brands to their respective audiences.
CCA monkeys around with new-media literacy campaign
Concerned Children’s Advertisers is launching a new multimedia campaign called ‘Long Live Kids,’ with digital elements that are a first for the organization.
Hyundai tackles the Super Bowl
The big game marks the kick off of a multi-faceted media campaign for the brand, which will include its largest-ever online media strategy.
Produce marketers get fresh with new campaign
The Canadian Produce Marketing Association is juicing up its image with a new multimedia campaign that includes its first social media efforts.
Sundance Channel rises with themed programming
Corus Entertainment’s shiny new Sundance Channel debuts next month with themed programming blocks and a national media campaign.
Canwest revs up Driving.ca
The automotive site gets a new look, new media features and increased opportunities for advertisers to reach readers.
Old El Paso gets steamy with online soap
General Mills is taking more risks in the digital realm and they’re starting big with a new soap opera launching next week on CTV.ca. It features Old El Paso spokesperson Roberto, as well as a rabble-rousing new character – you.
Radio-Canada site echoes Hulu
The new online service from Radio Canada will offer French programming for free on an ad-supported, Hulu.com-style website.
GJP Advertising to measure mobile ROI in-house
With the launch of digital program TXT2, the ad agency has the ability to track consumer engagement and make adjustments to mobile campaigns according to real-time feedback.
On the MiC with Google Canada’s Jonathan Lister
MiC catches up with Google Canada’s managing director Jonathan Lister, who fills us in on the evolution of online video in media strategy and advertising. Lister will present on that topic tomorrow at the Royal Ontario Museum, as part of Ad Week.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
