Interactive
Media cos to invest in new technology, mergers in 2010
According to Ernst & Young’s media and entertainment clients, web TV and mobile will swallow a large chunk of new investments in 2010. The revenue models for both, says M2 Universal’s Peter Vaz, will prove themselves sound this year.
Winners announced in QMAC Sunsilk Challenge
A social media-based campaign for Sunsilk hair care products was the top pick by judges in the the Unilever-sponsored Queen’s Marketing Association Challenge 2010.
Notes from the Mediascape: Two shades of Ray Ban’s image
A video of a young man getting the popular frames tattooed on his face was posted on the brand’s social media networks – Radar DDB’s Justin Young weighs in on why, despite negative reaction, the stunt will not alienate Ray Ban’s more conservative consumers.
Allard Johnson breaks new digi division
New member Cameron Wykes will lead BabyRobot, a Toronto-based agency focused on digital engagement.
Petro Canada gifts glassware in Olympic media homestretch
The fuel company is heading into the final phase of its Olympic campaign with TV, a social media push behind its glassware and recruiting more Canadians to the ‘world’s longest online wave.’
Notes from the Mediascape: Sesame Street and Nokia call innovators
Children’s educational co Sesame Street Workshop has signed on with Nokia for its international Calling All Innovators Challenge in an effort to shape its future mobile strategy.
Self-publishing site Wattpad finds traction in mobile
Reaching an international audience of reading and writing fans, the site is offering marketers a chance to target teens and young adults via their mobile phones.
ING Direct wants customers to ‘Meet and Tweet’
The Canadian online bank launches new social media strategy to bring customers together to learn more about financial issues, and of course, social media.
Globe and Mail goes big for small biz
The newspaper has launched a mini-media network targeted at small businesses under the banner Your Business, including a website, rebranding of its small biz magazine and creative a dedicated section in the paper.
The secret’s out on new Sympatico.ca site
Sympatico.ca fills a gap in its lifestyle network with the addition of new site 29Secrets.com, focusing on beauty, wellness and gossip news.
Carstar campaigns across the country
In a new, $1-million, multiplatform media campaign, national auto repair chain Carstar Automotive wants to increase brand awareness to 50% with a region-specific media approach.
Ontario Children’s Aid seeks to change the conversation
The Ontario Association of Children’s Aid Societies has embarked on a media campaign to change perceptions and help tell its positive stories to the public.
H&R Block puts a personal touch on tax season
The ubiquitous tax services company has a new branded microsite staffed with experts to provide one-on-one help to tax-stumped Canadians.
Canadian Breast Cancer Foundation gets appy
The non-profit fundraising organization launches its first app, hoping to enhance ease of donations, drive membership to the CIBC Run for the Cure and provide greater access to its resources.
OUTtv pushes boundaries with new iTunes deal, app
The channel is distributing five of its series and three feature movies through the iTunes store, as well as a new app with geo-targeted advertising opportunities.
