Interactive
LG goes Hollywood with film fest
The electronics brand enlists the help of Hollywood talent to launch its first ever HD short film festival, and taps digital players to get the word out.
Future Shop hosts code scavenger hunt
The mega tech retailer is driving eyeballs across all its media touchpoints, integrating traditional and non, for a chance to win LG merch, and is immediately reaping thousands of new friends and followers.
BMO InvestorLine goes after female high-rollers with new app
Women who love to shop can determine what their ROI will be on that must-have winter coat with a new, downloadable widget, developed by Sweetspot.ca, that also delivers extremely high click-through rates for the brand.
Corus Entertainment airs ExploreMusic on mobile
Alan Cross’s radio and online show launches on BlackBerry through Viigo, with ad opps that include banner and audio placements.
Koodo Mobile throws an all-ages party
It all starts with Facebook Connect in this layered interactive promo that has consumers building their dream party, voting on party picks, uploading photos and occasionally attending Koodo kiosks for a chance to win a $50,00 bash.
BMO Capital Markets intros barcode ads
On Friday, readers of the Wall Street Journal who wanted to learn more about BMO’s healthcare conference were able to test its first scan and surf ad.
Net makes more gains on TV and beats radio
Candians are watching more TV programs online than ever – a jump of 30% – according to the second annual CRTC Communicaiton Monitoring Report, but they still keep their eyes on the tube nearly as much as the previous year.
WSIB jams with Exclaim! Media summer concert series
In order to drive the indie rock-loving, young guy demo to its site, Ontario’s Workplace Safety and Insurance Board is attending concerts and giving away music.
Molson Dry pioneers a new media twist
The beer brand is tapping augmented reality to uncap animated messages from beer bottles for tech-savvy sudswillers.
Toshiba asks public to submit ‘What if…’ vids
A new back-to-school campaign spanning online, OOH and cinema ads has sparked humorous video entries about what would happen if other aspects of life had the same technological characteristics as a Toshiba laptop.
Virgin Mobile calls on Teehan+Lax as new digi AOR
Online media makes up a significant portion of the carrier’s marketing spend, which is expected to continue this fall, starting with a new site.
WorkSafeBC gets its groove on
To reach youth, BC avoids the guts and gore seen in other provincial safety campaigns, and turns to festivals to promote the message through music, buttons and all things ’70s.
Huggies Pull-Ups vlogs potty trainers
Print, digital and TV ads drive parents to an online hub that follows six tots entering the big-kid phase.
Torstar’s Metroland launches DailyWebTV Hamilton
Sponsored video segments offer viewers expert tips and advice – and local reach for advertisers.
HP doesn’t want to see your face
The tech company has launched a YouTube contest inviting entrants to create videos that express who they are without showing their faces.
