Interactive
Sid Lee Architecture designs Muvbox’s diner-in-a-box
The pop-up resto can be used as a promotional tool by sponsors at festivals and outdoor events.
Canadian House & Home redecorates online digs
Branded interactive tools and pre-roll ads on how-to videos are now on the decor mag’s website – which is hosting more visitors than ever.
Notes from the Mediascape: Telstra launches mobile campaign manager
The Australian telco’s new app allows marketers to track campaign performance in real-time.
Hellmann’s helps the locavore movement
For every tag made in the soc-media sphere, the mayo brand will make a donation to support locally sustained foods in the ‘Eat Real. Eat Local’ campaign leveraged by TV, print and online ad buys.
Torontoist shares with Globe and Mail
A new agreement between the popular city blog and the national newspaper will see blogger news and photo feeds featured in the Globe‘s new Toronto web hub.
Media Metrix introduces the web’s first measurement ‘currency’
A new audience reporting methodology developed by ComScore is clearing the complex digital media landscape and helping marketers reach and aggregate niche audiences with new ‘universe reports,’ detailed website-level reporting, and a new approach that ultimately reconciles panel- and server-based metrics.
X Games Energy gets socially animated
Disney’s first energy drink, under its ESPN X Games label, is launching in Canada through a Gen Y-targeting social net campaign featuring the work of a renowned Quebec animator.
Mazda brands iPhone concert listings app
A new application for checking concert listings and buying tickets sports the Mazda logo and images of the new Mazda3.
Pop-up Lil’ Shop of Allergy Horrors
The maker of Nasonex schools Torontonians on allergies at Toronto’s Yonge and Dundas Square today.
**FLASH** Globe and Mail names new EIC
A senior editorial shakeup includes a new VP digital, a fresh move to VP of business development and marketing, as well as a newly created role for a VP of IT.
Delvinia releases new insights on social net behaviour
New research reveals that only 6% of NGeners who visit sites like YouTube post content, and that only 4% of Gen X visited Twitter last month.
Next Media Stars: J3’s Trevor Bozyk directs Johnson’s mom close-up
Trevor Bozyk, activation designer, J3 Canada in Toronto, reaches the schedule-challenged mommy demo with unique television and online brand integration campaigns.
MiCpick: Bill Wittur’s ‘Three Things You Should Know About …’
The latest in our Friday series of smart media idea picks.
Nissan Canada decides on augmented reality
AR tech takes car customization to a new level, pimping various Nissan rides according to personal specs, then letting users spin their wheels in a 3D virtual world.
Huggies tells moms to enjoy the ride
A new rewards program from Kimberly-Clark’s Huggies brand is promoted through TV and print, plus a points-collecting partnership with Sweetmama.ca.
