Interactive
Buy, sell, trade – car buyers are online
According to two new surveys conducted by Leger Marketing and ComScore for classifieds site Kijiji.ca, nearly half of recent used car buyers bought from individuals rather than dealerships.
WestJet Vacations launches PURL
New personalized websites offer travelers tailored vacay details, social networking features and a new venue for cross-sell options.
MiCpick: Mitch Joel’s ‘Three Things You Should Know About …’
To identify the work Canada’s media gurus think best exemplifies smart new media thinking, every Friday MiC invites guest curators to share Really Important Things That Are Happening in the mediaverse.
NADbank releases lifestyle and shopping data
New questions on social media and online shopping trends were included in the mail portion of the 2008 survey, revealing stats on shifting consumer behaviour in a changing media landscape.
Notes from the Mediascape: the new face of webvertising?
A new interstitial-style ad unit is coming this summer (ok, in beta) that, if approved, could revolutionize not only what online ads look like, but how they’re sold.
Ben & Jerry’s resolves Twitter flavour battle
The Barenaked Ladies-inspired ice cream launches a million faces in the latest phase of a social media-only campaign that first used Twitter to whet consumers’ appetites.
Parmalat puts Cheesy in the spotlight
A new contest for Black Diamond Cheestrings Ficello gives kids a chance to win the coolest room in the house via microsite and Ytv.com gameplay.
James Ready grants wishes, shares radio time
Buck-a-beer is no more, but in a follow-up to its Andy award-winning campaign by Leo Burnett, the Niagara Falls-based lager is there for what ails y’all this summer.
Students ‘scream cheese’ at Doritos Guru coronation
Eight Montreal university students win cash and 1% of the new chip’s sales after their video stood out from 2,100 entries. It will air nationally to promote the newly named flavour, ‘Scream Cheese 2.’
Harlequin Enterprises embraces swift new promo tool
The new web publishing template creates quick and cost-effective solution for promoting books online.
Cynthia Fleming’s ‘One Thing You Should Know About’
Carat Toronto’s COO boils mastering the mediaverse down to one thing – albeit a rather big one – and pinpoints fear of messing up as a barrier for much procrastination in this space. Her take? The time is now for social marketing online.
Virgin Mobile seeks ‘recessionista’ intern
In continuation of its ‘Screw You Recession!’ campaign, the brand is holding nation-wide online auditions for a recession-worthy news blogger.
Globe and Mail raises pride of Young Lions
The winning media entrants developed a Doctors Without Borders campaign using bandages and airport check-ins. Speaking of travel, the teams will now represent Canada’s next-gen talent at Cannes in June.
Cadillac Fairview unfurls long-term push
A new campaign developed by Grey Canada aims to keep women and families shopping straight through to the Christmas season, with an extensive print campaign also aimed at Toronto tourists with shopaholic tendencies.
Tourisme Montreal fights the recession with multiple targets
The city’s tourism bureau is aggressively trying to counter dwindling visitors.
