Interactive
Canwest launches another online facelift
This time around, improvements are designed with advertiser-appeal in mind with more custom program flexibility built in.
UpTrend Media steps into Giant Realm
New partnership hyper-targets male alternative media hounds, circa 18 to 34.
Mobile users get some Caribbean attitude
Malibu Mobile launches a site fit for techies.
Viagra site kicks it up a notch
The new site features conversation starters over an interactive golf game with sweeping vistas of animated greens.
Francophone women of a certain age have a new suitor
Vita magazine unveils online equivalent, intended to boost time spent on the site and encourage word-of-mouth.
BBC ad sales expand into Canada
New hire brings customized digital media solutions to the Canadian marketplace.
Internet top media time grabber among Canadian youth, says new IAB study
Advertisers whose target market is currently in the 25-34 range best make haste, says the new report from the IAB, released along with the launch of its Media Imperatives tool for media buyers and planners at Ad Week.
Getting into consumer head space with Environics Analytics
PRIZM2 can predict Canadians’ media consumption according to class, neighbourhood and ethnicity.
CityNews launches online haven for the weather-obsessed
CityNews.ca’s new interactive multimedia Weather Webcast comes with custom video microcasts, interaction with CityNews personalities and a new slate of ad opps.
Télé-Québec partners with BV Media
The station is expanding its ad offering to include online opps.
Cisco technologies and NHL team up for digi-initiatives
Fans will be able to access all games on broadband media channels.
Heavy launches YouTube channel
A new ad-supported YouTube channel bows worldwide reach.
Notes from the Mediascape: ‘Best Job in the World’ ad boosts tourism
‘Island caretaker’ job posting causes a global rush to tourism site.
Metro gets an online facelift
New ad opps include sponsored games, polls and homepage buttons, as well as integrated ad programs and more real estate alongside the day’s top stories.
Comedy launches Upload Yours
The user-generated site is pegged as the new interactive Canadian comedy playground.
