To boost its image as eco-friendly, the TD Bank Financial Group has launched a contest for volunteers in its TD Great Canadian Shoreline Cleanup.

For one thing, contends the Ceeb, video advertising amounts to less than 1% of Canadian Internet advertising revenue, which is insufficient to offset losses from media fragmentation.

They won’t end up on TV posing with the net’s bouncing-red-ball logo, but they will receive DVDs of their performances, plus possible web fame.

Hyperlink buttons can whisk readers to website content that enriches the reading experience by supplying art, facts, historical perspective and even sound effects.

And Apple’s new high-tech gizmo will be supplied by The Score with pretty much everything a sports fan could desire.

The online employment resource and the mediaco’s publishing arm aim to help job hunters in specialized fields, and employers who need them, find each other.

CBS’ online home for Entertainment Tonight is the latest site to join the Canadian ad rep network.

Working on tech for tracking Flash ads, standardizing in-stream video buys, compiling an updatable database… the first half of 2008 has been busy for the Interactive Advertising Bureau of Canada.

The grand prize in the national contest is a trip to Lake Geneva, where the natural spring water is bottled.

Adding to its local digital media team is one way Canwest plans to increase online traffic and revenue.

Shira Biderman will focus on expanding online and mobile solutions for advertisers seeking to develop brand, targeted and performance-based campaigns.

A new website by lipstickpowdernpaint.com keeps women up to date on the latest beauty products.

The network is using the Internet to test just how humourous visible minority stereotyping can be.

The site has added multimedia and interactive features that advertisers can utilize to create richer images – plus new ties with Facebook and Microsoft.

The Canadian singer is getting in on user-generated music to promote the launch of her new album.