Interactive

Maytag search for everyday hero in final stage
As part of its 100th-birthday celebrations, the brand has been asking Canadians to nominate their most dependable fellow citizens.

Jokeroo signs Warner Bros. for ‘fade-out’ ads
The online video site has developed an ad unit that’s kind of like a home page takeover, but not quite.

Yureekah aims to conquer display ad search
Want to find out what banners and display ads your competitors are using online? A new search service aims to organize the world’s online advertising info and make it accessible to anyone for free.

Voting begins for CBC’s UGC hockey contest
The ‘Bring Home the Cup’ user-generated content contest is set to peak with a winner crowned after public voting this weekend. One pubcaster. Three sponsors. And the number of video entries was…

March web rankings released by comScore
The top increases were in online trading, taxes and personal finance sites.

Stratford pursuing audiences of tomorrow
In a nice melding of new and old – make that way old – the festival now has a Facebook application called ‘Hooked on Shakespeare’ plus a YouTube channel.

Pizza Nova bows CGC contest
Ten of the Ontarians who participate in ‘What’s Your Nova?’ by designing and naming their own virtual pizzas will have their creations featured in a company flyer.

Guess who’s leveraging Facebook now
Genome Alberta has come up with the perfect gift for that impossible-to-buy-for nerd in your life.

M2 Universal releases social media survey
What’s touted as the most detailed study yet of the social media revolution reveals that Canadians are in the forefront of a phenomenon that’s reached sufficient critical mass to challenge some traditional media.

Refresh Analytics launches for Facebook apps
Facebook application developers, and their advertisers, should take note of a new analytics and demographics tool.

Canpages partners with Branchez-Vous in Quebec
As part of the directory publisher’s growth strategy in reaching francophones, it’s getting a presence on the province’s leading portal and news site.

Cossette buys stake in Rocket
An agency specializing in social media and word-of-mouth will be working with Cossette Communications Group’s US offices.

Next Media Star: PHD’s Codispoti
strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Nadia Codispoti, senior account manager at PHD Canada.

TodaysParent.com relaunches
New targeted ad and sponsorship opps have been added to Todaysparent.com, its bimonthly newsletter and three new quarterlies.

Disney’s social net targets young gamers
Disney Interactive Studios is set to integrate DGamer into all video game titles released online and through consoles, starting with a big movie tie-in in May.