Interactive

Olive names Jennings president
He’s been involved in building the network into one of Canada’s largest online advertising companies over the past year.

Branson, musicians sign musical gear for charity auction
The beneficiary is Virgin Unite, which acts as a catalyst for entrepreneurial, business-based solutions to social and environmental issues.

Fido awards web biz to Revolver 3
The Montreal agency specializes in the conception, development and execution of interactive initiatives.

Schick Quattro’s breast cancer initiative to roll out nationally
What began as a creative concept to help educate women, and materialized this fall at L’Oreal Fashion Week and the National Women’s Show, may become the largest piece of interactive art on the web.

CBC, CTV jump on iTunes bandwagon – finally
Little Mosque, Corner Gas, hockey and movies have been added to the long-neglected video section of the Apple media store, though there’s no sign of any new shows from Global.

Burger King, Much bow Watch ‘n’ Win contest
Fifteen quick-texting viewers of MuchMusic’s Holiday Wrap 2007 will be $1,000 richer.

Cossette Vancouver appoints digital marketing leader
Omar Al-Hajjar will manage and develop search marketing campaigns for national and BC-based clients while ‘evangelizing’ search marketing throughout the Cossette group of companies.

Notes from the Media Landscape: Can avatars act for film?
The 48 Hour Film Project is getting ready to launch its first timed film competition in-world with Second Life.

Microsoft to go ‘Live’ in Canada
When download rental service Xbox Live arrives in Canada next week, major movie distributors will supply flicks, and marketers will be offered ad opps.

Coke migrates virtual studio to There.com
An interactive virtual world inside MyCoke.com is now being integrated into There.com – a move Coca-Cola expects will boost the social networking potential for its audience of avatars.

And now. . . MooTube?
The uptake was udderly terrific when dairy farmers took their annual mooing milk cartons promo into cyber space.

NationalPost.com ‘re-boots’ with new opps
Only weeks after redesigning its print product, the National Post has injected a new look and lotsa new features into its online presence.

HMV to help deliver crisis alerts to students
The music chain is sponsoring the introductory phase of CallCritical through advertising and promotional prizing.

Halifax AOR shocks client with Heroic Landlord campaign
At first, it was because the concept was so. . . out there. But boardroom frowns turned upside down when boffo ROI – and online glee – were sparked on a shoestring budget.

Better late than never: Google goes mobile in Canada
Google has officially gone mobile – more than two months later in Canada than in other countries.