Interactive

News

Olive names Jennings president

He’s been involved in building the network into one of Canada’s largest online advertising companies over the past year.

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Branson, musicians sign musical gear for charity auction

The beneficiary is Virgin Unite, which acts as a catalyst for entrepreneurial, business-based solutions to social and environmental issues.

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Fido awards web biz to Revolver 3

The Montreal agency specializes in the conception, development and execution of interactive initiatives.

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Schick Quattro’s breast cancer initiative to roll out nationally

What began as a creative concept to help educate women, and materialized this fall at L’Oreal Fashion Week and the National Women’s Show, may become the largest piece of interactive art on the web.

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CBC, CTV jump on iTunes bandwagon – finally

Little Mosque, Corner Gas, hockey and movies have been added to the long-neglected video section of the Apple media store, though there’s no sign of any new shows from Global.

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Burger King, Much bow Watch ‘n’ Win contest

Fifteen quick-texting viewers of MuchMusic’s Holiday Wrap 2007 will be $1,000 richer.

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Cossette Vancouver appoints digital marketing leader

Omar Al-Hajjar will manage and develop search marketing campaigns for national and BC-based clients while ‘evangelizing’ search marketing throughout the Cossette group of companies.

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Notes from the Media Landscape: Can avatars act for film?

The 48 Hour Film Project is getting ready to launch its first timed film competition in-world with Second Life.

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Microsoft to go ‘Live’ in Canada

When download rental service Xbox Live arrives in Canada next week, major movie distributors will supply flicks, and marketers will be offered ad opps.

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Coke migrates virtual studio to There.com

An interactive virtual world inside MyCoke.com is now being integrated into There.com – a move Coca-Cola expects will boost the social networking potential for its audience of avatars.

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And now. . . MooTube?

The uptake was udderly terrific when dairy farmers took their annual mooing milk cartons promo into cyber space.

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NationalPost.com ‘re-boots’ with new opps

Only weeks after redesigning its print product, the National Post has injected a new look and lotsa new features into its online presence.

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HMV to help deliver crisis alerts to students

The music chain is sponsoring the introductory phase of CallCritical through advertising and promotional prizing.

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Halifax AOR shocks client with Heroic Landlord campaign

At first, it was because the concept was so. . . out there. But boardroom frowns turned upside down when boffo ROI – and online glee – were sparked on a shoestring budget.

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Better late than never: Google goes mobile in Canada

Google has officially gone mobile – more than two months later in Canada than in other countries.