Interactive

News

Naughty or nice, Virgin Mobile doesn’t care

The mobile operator’s new holiday campaign engages consumers with angels, devils and maybe even an appearance from ‘Jesus’ himself.

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Did Facebook spoil your gift-giving spirit?

The social networking site is back-pedaling after angry complaints from users about their purchases being revealed. How do Canadian Facebook users feel about Facebook ads in general?

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Strombo virtually bumped to 70 minutes

Labatt is sponsoring After the Hour – a new 10-minute online after show.

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Olive Network doubles for second time

Already one of Canada’s largest online ad networks, the company has announced 17 new hires.

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Quebecor Media unveils Canoe.TV

The plan is to morph the company’s varied media assets into one multiplatform, multimedia webcaster that will share online ad revenue with content partners.

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U of M using student blogs as recruitment tool

Leveraging the youth-friendly medium, current students and alumni are sharing their views about the campus with prospects.

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Zig bows ‘surprising’ holiday campaign for Ikea

You shouldn’t guess what’s inside a package by just looking at it. That’s the theme of a new integrated effort designed to change consumer assumptions about the retail chain.

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Fashion site targets women with interactive content

LiveDress.com aims to get women voting, rating celeb outfits and interacting with slide shows.

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Youthography nets 24,781 users for video game campaign

Ubisoft launched Assassin’s Creed last week – and video gamers got engaged with the much-anticipated historical/sci-fi title before it even hit the streets.

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Globe and Mail bows Super Bowl contest

In terms of engaging football fans, the grand prize is only the icing on the sporty cake.

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La Maison D’or gets interactive with DiamondTV

And the latest in online programming is. . . jewelry?

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Epson bows personality-driven approach to consumer ed

To help consumers identify their ‘printing personas,’ the company’s AOR coined the term ‘Epsonality’ for a new campaign and interactive quiz.

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Air Miles puts consumer stories to a vote

To celebrate its 15th anniversary, the rewards marketer collected more than 10,000 CGC stories, and is inviting consumers to choose the best of the best.

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Aegis Media buying Mindblossom

The acquisition of the digital shop is part of the agency’s ongoing expansion.

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Molson using Facebook to engage Canadian students

The Henderson Bas initiative is urging students to prove their party-animal worthiness and claim the title of #1 Party School in Canada.