Interactive

Naughty or nice, Virgin Mobile doesn’t care
The mobile operator’s new holiday campaign engages consumers with angels, devils and maybe even an appearance from ‘Jesus’ himself.

Did Facebook spoil your gift-giving spirit?
The social networking site is back-pedaling after angry complaints from users about their purchases being revealed. How do Canadian Facebook users feel about Facebook ads in general?

Strombo virtually bumped to 70 minutes
Labatt is sponsoring After the Hour – a new 10-minute online after show.

Olive Network doubles for second time
Already one of Canada’s largest online ad networks, the company has announced 17 new hires.

Quebecor Media unveils Canoe.TV
The plan is to morph the company’s varied media assets into one multiplatform, multimedia webcaster that will share online ad revenue with content partners.

U of M using student blogs as recruitment tool
Leveraging the youth-friendly medium, current students and alumni are sharing their views about the campus with prospects.

Zig bows ‘surprising’ holiday campaign for Ikea
You shouldn’t guess what’s inside a package by just looking at it. That’s the theme of a new integrated effort designed to change consumer assumptions about the retail chain.

Fashion site targets women with interactive content
LiveDress.com aims to get women voting, rating celeb outfits and interacting with slide shows.

Youthography nets 24,781 users for video game campaign
Ubisoft launched Assassin’s Creed last week – and video gamers got engaged with the much-anticipated historical/sci-fi title before it even hit the streets.

Globe and Mail bows Super Bowl contest
In terms of engaging football fans, the grand prize is only the icing on the sporty cake.

La Maison D’or gets interactive with DiamondTV
And the latest in online programming is. . . jewelry?

Epson bows personality-driven approach to consumer ed
To help consumers identify their ‘printing personas,’ the company’s AOR coined the term ‘Epsonality’ for a new campaign and interactive quiz.

Air Miles puts consumer stories to a vote
To celebrate its 15th anniversary, the rewards marketer collected more than 10,000 CGC stories, and is inviting consumers to choose the best of the best.

Aegis Media buying Mindblossom
The acquisition of the digital shop is part of the agency’s ongoing expansion.

Molson using Facebook to engage Canadian students
The Henderson Bas initiative is urging students to prove their party-animal worthiness and claim the title of #1 Party School in Canada.