Television
NYC Upfronts: The CW dazzles
MiC guest blogger Helena Shelton of PHD takes us into CW’s world of the hot, young and famous as the network debuts its fall lineup.
W Network designs new series with Ty Pennington
Interior design amateurs will have 48 hours to duel it out in a new show, Inside the Box with Ty Pennington, which is looking for a sponsor.
NYC Upfronts: CBS
MiC guest blogger Helena Shelton of PHD shares the low-down on the CBS upfront presentation: A better economy means five new shows – including a remake of Hawaii Five-O – and some ‘bold schedule moves.’
Lockout looms at TVA
Breakdown in talks puts cloud over Quebec’s top network. Company already training replacements, union claims.
NYC Upfronts: ABC
MiC guest blogger Helena Shelton of PHD shares her experiences at the 2010 Upfronts in New York: ABC unveils its fall programming strategy, with a focus on comedy, ‘event TV,’ and pumping up its 10 p.m. timeslot.
2010 NYC Upfronts: Day 1
MiC guest blogger Helena Shelton of PHD shares her experiences at the 2010 Upfronts in New York: On Day 1, Fox goes glam while NBC lets its 13 new shows do most of the talking.
ABC expands digi, buyers committees
The Audit Bureau of Circulations buyers’ and digital advisory committees add 11 new committee members, including Lynette Whiley of Mindshare and Jennifer Holgate of SMG.
Survivor still a ratings hero
American Idol results show edges closer to the top, however remains in second place with 2.7 million viewers.
Slice unleashes bridezilla on TO
Canwest is celebrating its wedding-themed programming by sending out a pink limo and attractive bridal party to engage Torontonians this week, also promoting a honeymoon contest to Cuba.
Habs deliver monster numbers for CBC, RDS
Millions tune in for Game 7 as Montreal inches closer to the coveted Stanley Cup.
Family Channel to rock out with Baxter
Online sponsorship opportunities abound for Baxter, a new Canadian tween series about a cute, high school rock star and his dance troupe.
Advertising meets film in FMOQ campaign
A family doctor shortage in Quebec is putting a dramatic strain on the health system, according to the Quebec Federation of General Practitioners, which has launched a media campaign featuring a documentary on life in a hospital.
Much and Tic Tac inspire Small Fun Revolution
The Ferrero brand’s digital campaign extends into the broadcast sphere with a content integration deal – involving custom-made spots – with CTV’s MuchMusic.
TD Canada gets comfy with CTV programs
Product integration takes the front seat – in a big, green armchair – in this new TD Canada Trust campaign that integrates the brand with CTV’s top programming including CSI, Lost and American Idol.
DFC sponsors new season of Fearless in the Kitchen
Targeting boomer women, Corus’s Viva channel is debuting a new season of Fearless, integrating Dairy Farmers of Canada products into recipes.
