Television
Lavalife makes Summer Love with Virgin, Colgate
The Toronto-based online dating site is launching the sophomore edition of its ‘Canada’s Top Singles’ contest with more media, new brand sponsorship and an expanded event finale. Additional tiered sponsorship opps are available.
House climbs back to the top
Survivor: Heroes and Villains beats Grey’s Anatomy on Thursday with 2.772 million viewers, the second-most popular for the week, while CSI New York ousts Idol on Wednesday night.
Ipsos: internet beats TV in hours spent
For the first time since the research firm started tracking it, Canadian adults’ weekly online usage has surpassed that of TV.
Kotex rejects visit from ‘old Aunt Flo’
Feminine hygiene advertising is stuck in the 1950s, says the Kimberly-Clark brand, as it introduces U by Kotex with a modernized new look and online educational forum.
CRTC annual report: Revenues down for networks, up for ‘casters
Record losses continue to plague conventional TV sector, says CRTC report, but the picture looks much rosier for cable and satellite broadcasters.
CTV buys into The Borgias
The costume drama is set to shoot this summer, and sponsorship opportunities will be available.
Global, TSN relishing Tiger bump
The image-tarnished linksman is expected to lift ratings upon return to the Masters, a move that has inventory ‘moving briskly,’ Global says.
Public Mobile comes to Ontario, Quebec
The newest entrant to Canada’s wireless market opened for business today with 25 new stores in Montreal and Toronto, and a stealth ‘Unlimited’ OOH campaign.
The Score Marches on with NCAA Madness
The channel launches its multi-platform coverage of the famed NCAA basketball tournament with sold-out inventory and a roster of sponsors including Toyota, Lowe’s and Budweiser.
TV Tropolis gets Tooned!
The live-action ‘docu-tainment’ pays tribute to Saturday morning cartoons with a star-studded lineup.
New programs on deck for DIY Network Canada
Indoors Out, Blog Cabin and 10 Grand In Your Hand help DIY Network Canada exit March like a lion.
Rival networks team up on multi-platform Genies
Canwest, CBC, Astral and Corus unite to celebrate the 30th Annual Genie Awards via simulcast, webcast and re-broadcast.
Discovery mixes it up with sharks, mummies this April
The channel puts the spotlight on the ever-popular topics of sharks and Egyptian mummies with new shows, specials and themed weeks this spring.
5.8 million watch The Hurt Locker win Oscar gold
The Academy Awards pre-show on CTV airs the best and worst of the red carpet to 3.678 million.
Koodo challenges contracts to a cage match
Koodo’s El Tabador fighter is caged inside a billboard in a new campaign for the mobile service provider.
