Television
Canadian Living gets new look, fresh approach
P&G’s Olay invests in 18-page inventory takeover of special beauty section as the magazine celebrates its 35th anniversary with a new look and cross-platform promotion.
Hasbro lights up Jedi mission with Teletoon
A Star Wars contest hosted on the Teletoon website asks consumers to play a game of good vs. evil for a chance to win a Lightsaber training party.
CIBC flips the ‘Switch’
In a big media push launching this week, CIBC is casting a wide net to reach 95% of consumers in Canada by promoting a range of products and services.
Teletoon’s ‘Stoked’ surfs the web
Officially launched to capitalize on all that free time during spring break, the show’s new microsite features interactive elements to engage fans and, as such, advertisers too.
Slice TV debuts web series about Toronto scenesters
As the first web TV series for Slice TV, JacLife, about a rich, attractive designer, was created in order to create more online ad inventory and build a loyal online viewer base.
Canwest bets on Wipeout
A Canadian version of the obstacle course show is set for TVtropolis in 2010, with sponsorship and branding opps available.
The Generic Man lights up for fashion followers
Notes from the Mediascape: The hip LA-based footwear brand The Generic Man hopes its new short film will cross platforms and build buzz well beyond the wider web world.
CRTC approves new Rogers sports channel
The regulatory body this week approved an application for a licence to operate a new sports channel focusing on NHL, MLB and UEFA soccer.
Canadian Paralympic Committee ready to race
The organization is launching its first-ever advertising campaign in support of its athletes, using donated media space for an inspirational campaign.
The CBC gets Heavy
The broadcaster delivers short-form content past and present onto three new streams hosted by male-targeted lifestyle site Heavy.com.
PepsiCo teams up amid hockey fervour
Riding high on Canada’s gold medal wins, the media campaign behind its annual ‘Team up and bring home the cup’ contest boasts a new customer engagement strategy.
Switzer pushes action, romance channels
The former top man at CHUM is attached to applications for the proposed channels Velocity, Adventure, Kiss and The Love Channel.
CUME Day 17: Crosby’s goal gold for ratings
The final day of CUME stats are in and, unsurprisingly, the gold-medal men’s hockey game brought it home for the Consortium, bringing in all-time-high audiences.
BrandScience: OOH amplifies TV, but not radio
At an OMAC event last week, a presentation by the UK-based consultancy says its econometrics study indicates OOH’s most efficient RROI is in retail, CPG and financial services. And while TV appears to be amplified by OOH in terms of media spend RROI, the same doesn’t appear to be for radio.
In the rings: CUME Days 14, 15, 16
The numbers aren’t in for last night’s big game yet, but Thursday, Friday and Saturday saw high ratings continue as the Games drew to a close.
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- Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
